12 Sep Ways Mobile-First Indexing Impacts SEO
Ways Mobile-First Indexing Impacts SEO…The internet is all about change.
Google, for example, seems to change how they index websites as soon as webmasters figure out how to navigate the previous round of changes. This year, the change relates to mobile first indexing.
Digital marketing experts have been hearing about mobile-first indexing for what feels like forever, but as of Spring 2018, it’s finally here.
A quick tutorial
Data from 2017 indicates that mobile devices now account for more than 55 percent of web traffic. Suffice to say, it makes sense that Google would start to use a mobile user agent to index and crawl content.
If your desktop website is great but the mobile version of your website is terrible, you’re going to be penalized. The general idea is that the mobile version of a website will be its primary indexing resource.
Tailored content is a must
Most people don’t realize that keyword returns for mobile devices and desktop computers don’t always align. When you’re optimizing content for a mobile device, you’ll need to focus on content that will help users achieve their browsing goals both quickly and easily.
Remember—if your desktop website ranks well and you use that same content (as opposed to dynamic content) for your mobile website, there’s no guarantee your rankings will stay the same.
Websites that serve different content based on which type of device a user using, tend to rank better.
Understanding the micro-attention span
If you thought users’ attention spans were short on desktop computers, that’s nothing compared to the attention span of a someone who is Google searching on a mobile device. If your website has the best content on the Web, but your mobile website is visually busy and difficult to navigate, users will be quick to hit the back arrow.
Paying attention to metadata
When it comes to metadata, the official guidance says that titles and meta descriptions should be equivalent (not identical) on both versions of a website. Ultimately, you’ll want to use the same keywords and information, but you may want to optimize mobile titles for shorter character counts.
I don’t have a mobile version of my website- is this going to hurt me?
If the desktop version of your website isn’t mobile friendly, your rankings will likely slip. Why? Because the new indexing rules are largely tied to crawling mobile content. If your website isn’t optimized for use on smartphones and tablets, now is the time to explore making that change.
Need some more clarification? Give us a call at 239-592-0060 and let us help you navigate through this latest update!