19 May What does a digital marketing agency do?
In the years before the Internet, business’ advertising options were limited. Print ads were an option, as were billboards, commercials and radio spots. Not only were these methods of advertising expensive, business owners had a hard time tracking the success of campaigns. For example, if you took out a quarter-page ad on page 6 of the Sunday paper, it would be impossible to know how much of your target demographic saw the ad.
And while old-school advertising methodologies still exist, today, more and more business owners are investing in digital marketing.
Facets of online marketing
Recent data suggests that more than 80% of consumers start their search for products and services online. What that means, is that if you aren’t investing in online marketing, you’re missing out on numerous revenue opportunities.
Internet marketing consists of a variety of tactics, such as search engine optimization, video marketing, online advertising, social media marketing and content marketing, among others.
When you partner with a digital marketing agency, you’ll be working with a team of experts who understand how to get your website ranked well on Google (i.e., when someone does a Google search for the type of product or service that you offer, your website will appear on the first page of search results.) Additionally, SEO efforts are trackable and measurable via analytics. Each week, you’ll know how many times your website appeared in search results and you can track how many users clicked through to your webpage.
Social media marketing is also trackable. When you opt for Facebook, Instagram or YouTube ads, you can select which user groups will see your ads. If your target market is parents under the age of 30, you can choose to have your ads target that specific group. Similar to SEO, you’ll be able to track how often your ads appeared and how many viewers clicked on them.
Choosing a digital marketing agency doesn’t have to be hard
Regardless as to whether you’re interested in ramping up your social media marketing, content marketing or your SEO efforts, we can help. The team at WBN Marketing has years of experience in helping businesses like yours grow their online presence, increase their conversions and in turn, increase their revenue.
For more information on how digital marketing agencies work, how our services are priced, and how we can help you grow your business, call our office today to speak with an expert.