What is a Social Media Advertising Campaign?

What is a Social Media Advertising Campaign?

Advertising trends have changed a lot in the past 20 years. Back then, if you needed to find a business or service provider, you probably turned to the Yellow Pages. And while print advertising still has its place, most companies have found that online advertising– including social media advertising campaigns—are a bigger bang for their buck.

What is a social campaign?

Simply put- a social media advertising campaign is a campaign that’s launched on one or more social platforms, such as Facebook, Instagram, or others. Each campaign should be designed around a specific goal, such as getting users’ feedback, improving your brand’s engagement, or increasing your conversion rates (ie: improving sales.)

Remember- the most important thing about setting a campaign goal is that it needs to be measurable. For example, if you want to improve your sales, your pre-campaign sales revenue will be your baseline. If you want to improve your brand’s engagement, your metrics will contrast your social account’s pre and post-campaign likes, shares and comments.

Best practices for social campaigns

If you’re thinking about launching a social campaign, there are several things you’ll want to keep in mind.

  • Are you offering prizes? If so, make sure they’re relevant to your business If your campaign involves a contest, make sure your prizes are relevant to your company. For example, if you own a dog daycare, your grand prize could be 14 full days of play. Sure, you could offer a PS5, but that wouldn’t make as much sense.
  • Promote your campaign across your social accounts It doesn’t matter if your campaign is focused on one particular platform (ie: you want to increase your social engagement and likes for your Instagram account). Your campaign should be promoted on all of your social channels
  • Measure your success and re-calibrate as needed One of the biggest benefits of using a social media campaign, is that your metrics (and your success rate) are available to you at your fingertips. If your campaign is working, you’ll be able to measure that. On the other hand, if it’s not working as well as you hoped, you can take some time to re-calibrate your efforts.

If you’d like to learn more about how your business could benefit from a social media advertising campaign, we’re here to help. For more information on how WBN Marketing can help you craft and launch a successful campaign, call our office today to get started.