16 May What is a Social Media Influencer Campaign?
Social media marketing is evolving at a rapid pace. And while many companies continue to rely on paid ads, others have started to harness the power of influencer campaigns.
If you’re not quite sure what an influencer is, you’re not alone. Stated simply, an influencer is someone who has amassed a significant following and is considered to be an expert on a certain topic—and their already-achieved credibility can be invaluable for businesses who are looking to grow their client base.
Working with influencers is about more than giving out free products: it’s about building relationships with people who can help build relationships for your business.
How you can benefit from this type of campaign
There are hundreds, if not thousands of influencers on Instagram—and you don’t need to work with a mega celebrity (ie: Selena Gomez or Kylie Jenner) to get your product noticed. Mid-level influencers often have a strong, loyal audience base and getting a positive review from one (or more) of them can do wonders for your brand.
You may also be interested to learn that one recent study found that upward of 90 percent of consumers are more likely to trust a peer recommendation than an ad. Suffice to say- influencer campaigns are often worth their weight in gold.
It doesn’t have to be expensive
Although some business owners are concerned about the costs of this type of campaign, it’s often less expensive than you think. Some influencers will be open to providing product reviews for a few hundred dollars, while others will be happy to discuss your product in exchange for some free swag.
Make smart choices
When it comes to this type of marketing strategy, the key is to target people who have a large following that’s relevant to your brand.
For example—a dog bakery owner who is wanting to promote a new line of treats would want to reach out to influencers that are well-known in the pet community. Sending a bag of samples to someone that’s well-known in health and beauty circles isn’t going to do them any favors.
Have questions? Contact WBN Marketing today
Influencer campaigns are a great way to expand brand awareness without breaking the bank. If you’re interested in learning more about how this type of marketing strategy works and/or how much a campaign might cost, call WBN Marketing today to speak with one of our social media experts.