What is Facebook advertising?


What is Facebook advertising?

If you’re interested in advertising on social media, Facebook ads are a wonderful option.  Facebook ads are essentially paid messages from your business. They’re written in your own voice (yes, you can choose the verbiage, tone, and messaging) and they can be targeted to specific demographics- which means you can reach the people who are most likely to buy your product or service.

Your ads will appear in both the desktop and mobile versions of the website, and you can choose whether you’d like to have your ads appear in the right column or in viewers’ news feeds.

If you’re concerned about the cost, you needn’t be.

How much money you’ll spend on your campaign is entirely up to you.  If you’d like to spend $3 per day, you can do that. Or, if you want to spend $50 per day, that’s also an option. And, since your ads are only shown to people who are most likely to buy your product or service, you’ll be far more likely to get positive results.

Statistics you might be interested in

  • TikTok is the only app that’s downloaded more than Facebook. Yes, you read that right. Of all the apps that are available on the interwebs, Facebook is the second-most downloaded.
  • Facebook may be 17 years old, but it’s still wildly popular among users. As of mid-2020, the platform boasted more than 2.74 billion active users per month. It’s also worth noting that the number of active users jumped by a staggering 12% from levels recorded during the same reporting period in 2019.
  • Facebook is the only social media platform that reaches more than half of all users who use social media. The platform reaches roughly 59% of all global social media users.
  • If you think that Facebook is losing steam with younger users- think again. According to recent statistics, more than 32% of the platform’s users are aged 25-34, and nearly 24% of users are aged 18-24. Roughly 2/3 of the US population uses Facebook.
  • Facebook is still quite popular globally. Despite the enormous number of US-based users, less than 9% of people who are on the platform reside in the United States.


In closing

If you’re interested in learning more about the benefits of social media marketing, or you’d like more information about how our company can help you tailor custom, targeted ad campaigns, we can help. Call WBN Marketing today to speak with a local expert.