12 Jan What Makes for a Good Facebook Ad? | Social Media Marketing
Facebook advertising is really powerful when it comes to social media marketing. After all, it’s one of the few ways to make sure you really reach a big audience on Facebook without having content that goes viral.
Facebook advertising is very affordable, too, so you can generate a lot of value from a small investment. Need likes? Just promote your page. Want engagement on your post? Just boost it to your followers and their followers. Want website clicks? Create an ad that gets people to click on a link and head to a landing page of your choice.
Of course, you have to create a good Facebook ad. Here is how you can take advantage of this social media marketing tool and get good results.
Pick a Great Picture
People are drawn to visuals, and this is definitely true on Facebook. So true, in fact, that the vast majority of people notice a picture first and decide whether or not to give it attention without even reading the text.
A good picture for an ad is one that is captivating and colorful. It has to catch the eye, and it has to convey info. Usually, this means having a bit of text on the ad (just choose your words carefully for maximum impact).
People also work very well. Pictures of people do better than virtually anything else.
Include Calls to Action
You also need to specify what you want people to do within the ad.
A lot of people make a mistake here by just describing the organization or business behind the ad. But, you need to tell people what to do – and that means including a call-to-action.
If you want them to like the page, ask them to give you a like. If you want them to share a post, ask them to share it. And if you want them to click a link, ask them to click. Be sure to include this in every ad.
Know Who You Are Targeting
Finally, know the difference between the various targeting options.
- Target your followers
- Target your followers and their followers
- Target an audience as defined by you
Most of the time, you’ll probably choose the second option. But many times, you’ll want a broader audience. Just be sure to specify what interests you want to include, as that will further define who sees the ad. You can also target geographically, by age, or by gender.
Have you used Facebook advertising in your social media marketing campaign? How has it worked for you?