What to Look for in an Internet Marketing Agency

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What to Look for in an Internet Marketing Agency

If you’ve decided it’s time to up your internet marketing game, you may have found yourself searching for a digital marketing agency.  If you’ve started your search online, you’ve likely found listings for dozens of companies, each claiming to be the best. How do you know which firm to go with? Coming up with a short list won’t be hard, as long as you know what to look for.

Below are just a few of the questions you should ask online marketing firms before you decide who to hire.

What services do you offer?

Some agencies offer a variety of services, such as web design, branding, website hosting, content marketing, social media marketing, digital marketing, and search engine optimization (SEO), to name a few, whereas others are less versatile. If you want your online marketing efforts to be comprehensive and well-rounded, you’ll want to work with an agency that’s proficient in multiple areas.

Are your services scalable?

One of the greatest benefits of partnering with a digital marketing agency is that their services should be scalable based on your needs. For example, if you want to increase your content marketing or you’d like to add Facebook, Instagram or email marketing campaigns, it should be easy for you to do that. On the other hand, if you want to scale back, and want to temporarily suspend your LinkedIn advertising, social media marketing, or pay per click (PPC) campaigns, that should be easy, too.  Business owners know that their marketing needs may vary throughout the year. You’ll want to have the ability to scale up or down as needed.

How have SEO strategies changed in the past 3 years?

Search engine optimization (SEO) strategies are constantly changing, and strategies that helped websites rank well in the past may actually hurt their ranking today. Suffice to say, you’ll want to work with an agency that’s on top of what the search engine algorithms are looking for.  The agency should also communicate that SEO isn’t about honing in on one specific tactic-  a strong SEO strategy involves a multi-faceted approach.

Are you ready to get started? Call WBN Marketing today speak with an expert

If you’re interested in learning more about how WBN Marketing can help increase your web traffic, improve your SEO ranking, and help you gain more client conversions, call our office today to schedule a free, no-obligation consultation. Call now to learn why we’re among the top-ranked digital marketing firms in SWFL.