More on responsive web design: What you don’t know could hurt you

More on responsive web design: What you don’t know could hurt you

When people need a product or service, they generally start by searching the web. In the past, that meant sitting down in front of a laptop or desktop computer, pulling up Google and initiating a search. Back then, website design only needed to be optimized for viewing on larger screens.

All of that changed when Apple launched the iPhone—and recent data suggests that most Google searches are initiated on a handheld device. Why is this important? Because today, web design companies need to ensure that your website can be viewed on a variety of devices, including desktop computers, laptop computers, tablets, smart phones, and even smart watches.

This is where responsive web design comes in.

Without it, your website won’t look good on handheld devices. (You can think of this as being the visual equivalent of trying to force a square peg through a round hole.)

If users have a poor experience using your website, they’re not going to stick around. They’ll click back, start a new search, and click on a different link. Not only can this cause you to lose thousands (if not hundreds of thousands) of dollars over time, it’s going to have a negative impact on your SEO.

Why responsive web design matters

Your SEO ranking depends on a variety of things, such as keywords, backlinks, and your website’s bounce rate.  Your bounce rate is determined by the percentage of visitors that “bounce away” from your website without taking some sort of action, such as filing out a form or clicking on a link.  For example, if you own a real estate brokerage, when someone clicks through to your website, you’d want them to click on About Us, Contact Us, or Areas We Serve tabs.

If your website isn’t optimized for mobile, and they do their search on a mobile device, users are going to have a very hard time viewing (and navigating) your website. Instead of clicking through to view other pages on your website, they’ll “bounce” and will likely look for a different company.

When your bounce rate increases, your SEO ranking decreases. Suffice to say, you’ll want to work with a web design company that understands the ins and outs of responsive web design.

Have questions? Call WBN Marketing today

If you’re concerned your website isn’t fully optimized for mobile searches, we can help. Call WBN Marketing today to speak with a website design expert.