In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.”
To recap, bounce rate refers to the number of visitors who come to your website, only to click away after viewing just one page. According to Google Analytics, anything under 40% is considered excellent- whereas bounce rates of 70% or more, are considered to be terrible.
So how does this play into your website’s ranking? We’ll tell you.
The role of Google’s algorithm is to provide users with the best possible search results. For example, if someone hopped online to search for “mechanics near me” and the first listing that popped up was for Auto Body Flowers (which, as you would imagine, could be a website for a florist and not an auto repair shop), that listing wouldn’t be the best match for that search phrase.
Again, if someone clicks on a website and it has little or nothing to do with what they’re seeking, the algorithm takes notice (and adjusts accordingly.)
If your bounce rate is high and you’re looking to improve it, below are just a few of the things you should consider.
Level up your content
Improving your website’s content can do wonders. If your content is outdated, poorly written, or is ridden with grammatical errors, you’re not doing yourself any favors. Remember- adding (or refreshing) content that’s on your website is about a lot more than piling a bunch of words together: your content should be well-written, informative, and relevant.
For example, if you own a furniture showroom and you decide to start a blog, your blog should be relevant to your business. If instead, you decide to post holiday photos, your favorite recipes, and how-to tips for creating floral arrangements, your blog’s bounce rate is going to be very, very high.
Say no to pop-ups
We’re going to tell it to you straight. More than 70% of Internet users think they’re annoying. If your website has a lot of them, that could be what’s causing people to click away.
Have questions? We can help
For more information about how to improve your bounce rate, or to get a free SEO report, we’re here to help. Call WBN Marketing today to schedule a free, no-hassle digital marketing consultation.