Why blogging needs to be part of your digital marketing strategy

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Why blogging needs to be part of your digital marketing strategy

If you’ve been following our posts, you likely understand that there are numerous components to internet marketing, such as responsive web design and search engine optimization (SEO). But what you may not realize is that blogging is an essential component of SEO.

Although some business owners question whether blogging is really needed, we’re here to tell you it is. Let us explain.

Blogging helps your website from getting stale

Imagine you’re at the local farmer’s market. As you stroll through the aisles, you notice two competing businesses.  Although they both sell homemade bread, business A restocks their wares on a consistent basis. On the other hand, business B tends to bring the exact loaves and rolls, week after week. As time moves on, business B’s inventory starts to look stale and outdated. Which stand would you give your business to?

In this analogy, websites are the bread stands and the search engine algorithms are the customer.

The goal of the search engine algorithms is to provide users with the freshest and most relevant content. Sure, your business may still be thriving, but unless you add new content to your website, the algorithms won’t know if your business is still active. If the algorithms suspect your business isn’t still active, this will hurt your SEO ranking—and when someone searches for the type of product or service you offer, your listing may not appear until the second or third page of Google search results.

It’s OK if you’re not a natural writer

We understand that blogging may not be your forte, and that’s OK. You have a business to run and you may not have the time to do it. That’s where we can help. At WBN Marketing, our team of digital marketing experts understand how to write blogs that catch the attention of your clients and the search engine algorithms.

Not only will we ensure your blogs are SEO optimized and are written with the top-ranking keywords for your industry, we’ll help you understand how cross posting your blog posts to Facebook, Instagram and Twitter can help drive website traffic and enhance your SEO ranking even further.

In closing

For more information on the most up-to-date digital marketing strategies and to receive a free SEO report, call WBN Marketing today to speak with an expert. What are you waiting for? Call us today to speak with a digital marketing strategist you can trust.