15 Jan Why Killer Content is Still King in 2020
Why Killer Content is Still King in 2020
If you (or your family members) are avid consumers of social media, you may have already heard about this thread.
In early-December, the person who manages Netflix’s Twitter account types out a simple but wildly effective tweet. “What’s something you can say during sex but also when you manage a brand twitter account?”
In the hours thereafter, the Twittersphere went nuts. Dozens upon dozens of major brands hopped in. Ben & Jerry’s, Family Guy, Snickers, Wendy’s, Rolling Rock, Groupon… even Petco had something to add.
Not only were the comments hilarious- the entire stream was shared all over the web. By the time the replies ended, it’s likely that millions (yes millions) of people had read the thread from start to finish. It was nothing short of social media marketing brilliance. That carefully crafted, 16-word question might very well go down in digital content history.
Great content accomplishes two important things
After the dust from the Netflix tweet had settled, we’re guessing that every brand that had participated, found their number Twitter followers increased. We can’t provide hard stats on that, but all signs point to a resounding “yes.”
This is good for two important reasons- first, when people follow your social pages, posting good content will encourage engagement. The more people engage with your brand, the more likely they’ll be to trust (and buy from) your brand.
Second- good content leads to high-quality backlinks. When you post something engaging on social media, and that post cause your followers to click through to your website, this boosts your SEO ranking.
It doesn’t have to be complicated
High quality content doesn’t have to be complicated. It needs to be interesting, engaging and well written. It needs to be relevant to your product or service. It should be composed in a way that makes people want to share it.
Again- it all circles back to user engagement and better SEO.
Websites that have better SEO tend to enjoy higher web traffic, and websites that generate a lot of traffic often have more conversions. It’s one big beautiful circle.
If you’re not a crafty wordsmith and penning your own blogs or social media posts isn’t in your comfort zone, that’s where we come in. For more information about how our talented content and social team can help grow your brand’s awareness, call WBN Marketing today to learn more.