Older generations often don’t give much thought to YouTube. They know it exists, but they often don’t know how popular it is. For example, not only does data suggest that this wildly popular social channel gets more than 2.6 billion (yes, billion) logins each month, more than 80% of social media users aged 18-25 use it on a regular basis.
You may also be surprised to learn that 63% of global consumers use it (per Statista), and after Google, it’s the second most popular search engine on the planet.
Suffice to say- if you’re not advertising on YouTube, you should absolutely give it some thought. Remember- people watch roughly one billion hours-worth of videos on the platform each and every day – and that number is only growing.
Just because you’re not familiar with YouTube, that’s not to say it should be ignored
Similar to advertising on platforms such as Instagram and Facebook, YouTube ads are measurable and scalable. If you’re wondering what that means in plain English, we’ll break it down for you.
First, you’ll be able to measure and track various campaigns. Not only will you know how many users viewed your ads, you’ll know how many of them clicked through to your website. From there, you’ll also have access to metrics that tell you the percentage of users that clicked through and converted into customers.
If a particular ad is doing well, you can invest more in it. Or, on the other hand, if a campaign isn’t doing as well as you’d hoped, you can scale back, re-tool it, and try again.
How we can help
Advertising on social media platforms, especially if you haven’t done it before, can feel overwhelming. This can be especially true if you’ve been locked into “older school” methodologies, such as print ads and pay per click (PPC).
When you partner with our company we’ll not only help you understand the benefits of advertising on YouTube, we can also help you determine which types of YouTube ads will work best for your business (and your budget.)
For more information on the benefits of advertising on YouTube, additional YouTube user stats, or to learn how advertising on YouTube can help you expand your customer base, we can help. Call WBN Marketing today to schedule a free, no-obligation consultation with one of our digital marketing experts. What are you waiting for? Call our office now to get started.
