Why Your Business Needs a Website

Why Your Business Needs a Website

If you’re in the early stages of launching a small business, you may be wondering if you should invest in a website. You already plan to have an Instagram page, Yelp listing and Facebook page— and the question as to whether you really need one has been at the forefront of your mind.

The simple answer to that question, is “yes.” You absolutely, 100% need a website.

The Google search test

In today’s fast-paced digital world, 97 percent of consumers go the Internet to find local businesses. If you’re opening a bakery, for example, you want to make sure your customers can find you. To further underscore our point, we invite you to take a moment and do an online search for “bakery near me,” and take note of how many Facebook pages are populated in the results.

None?

Exactly. If you don’t have website, your business won’t be included in local search results.

Other things to consider

A recent study found that businesses that have websites do better than those that don’t. One stat suggests that they earn twice as much revenue per employee, and they were nearly three times as likely to be adding new employees as time moves on.

What’s most interesting, is that the data held true a cross industries. Regardless as to whether you’re opening a real estate firm, a shoe repair store or a dog grooming business, having a website can and will help make you money.

The average American spends 5 hours a day on their mobile device

The amount of time that Americans spend on their mobile devices each day is staggering. Suffice to say, when someone is looking for a business or service provider, they expect to find a website. If your web presence is limited to social media and Yelp pages, you’re going to seem less credible than your competition. Not only will this harm your earning potential, you’ll be driving your customers into the arms of your competition.

Data suggests that the bulk of consumers’ online experiences start with a search engine- if your customers can’t find you, they won’t know you exist.

If you’re still on the fence about launching a website and you’d like to learn more about the benefits of doing so, give our office a call. We’ll be happy to help you understand why you need one, how SEO works and how a solid, well-defined web presence can help your business thrive.