Why Your E-Commerce Site Needs a Digital Marketing Strategy

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Why Your E-Commerce Site Needs a Digital Marketing Strategy

If you sell a product or service online, your e-commerce site needs a digital marketing strategy? Why? Because if your customers can’t find you, you’re bound to lose thousands, if not tens of thousands of dollars in revenue.

For example, let’s say you own a company that roasts coffee beans, and as of today, most of your revenue comes from in-store sales. Yet for the past several months, you’ve had a growing number of requests from out-of-area clients who are interested in having your products shipped to them. A lightbulb suddenly turns on in your head—because you realize that online sales are an untapped revenue stream.

You sit down with your web designer, and you decide to add an online shopping portal to your company’s website. People can browse your inventory, select the products they want, and choose how quickly they want their shipment to arrive.  Overnight mail? No problem. Three-day priority mail? Also, not a problem. Whatever they want, you’re committed to making it happen.

Yet once your e-commerce portal goes live, you realize you’re not getting nearly as many orders as you’d hoped. Your base customers are ordering, but as of yet, you’re not attracting new business. Why? Because your  e-commerce site lacks a digital marketing strategy.

It doesn’t matter if you sell the best product, at the best price, and provide the best customer service on the planet. If potential customers can’t find your business (or they don’t know your business exists), you’re not doing yourself any favors.

How online marketing works

Regardless as to whether you’re interested in pay per click (PPC) advertising, social media marketing, content marketing, or video marketing, we can help.  Our team has more than 40 years of combined experience in helping our clients achieve their revenue goals.  Regardless as to whether you have a $1,000 or $5,000 monthly budget, we’ll help you develop an individualized online marketing strategy that’s measurable, trackable, and scalable. If you have a campaign that’s doing well and you’d like to spend more, you can do that. Or, if you have a campaign that’s not performing well and you’d like to scale back or retool it, we can help with that as well.

For more information about the benefits of online marketing, and how improving your e-commerce website’s SEO rating can help grow your company’s revenue, call WBN Marketing today to speak with an expert. What are you waiting for? Call us now to get started.