09 Oct Will Video Improve My SEO?
Can Video Improve My SEO?
If you’ve found our website, you likely have some understanding of how search engine optimization works. For example, you may know that the days where keyword stuffing would land your website on page one of a search query are long gone.
You may also understand the befits of keyword research and blogging.
Yet the idea that adding video to your site as a means of improving your SEO ranking may seem a bit odd. Videos, after all, don’t have text, so wrapping your head around how and why this can work can be difficult.
Here’s how it works
Today’s search engine algorithms look at a myriad of different things when determining how well (or not well) a website ranks. One of those things, relates to the different types of content a website has. For example, websites that have a blog, video and photographs rank better than those that only have text.
When you add video, you’ll want to make sure the search engine algorithm takes notice- and to do this, you’ll want to ensure the content is optimized.
(Don’t worry- it’s less complicated than you think.)
To accomplish this, you’ll need to write meta tags
Meta tags are basically tiny blurbs that describe the content that appears on a web page. The content doesn’t appear on the website, but instead, it’s part of the page’s source code.
(In plain English, it’s something that’s read by the search engines, so the algorithms know what the web page is about.)
The best and most effective way to write meta tags is to do some keyword research beforehand.
Video can also boost your social media game
In 2018, it was estimated that more than a billion hours of online video were streamed each and every day. Like it or not, people like video content. Uploading content to YouTube and cross posting that content on your social media pages can help boost your SEO. Especially if your video gets shared.
As an added bonus- the more your video gets shared, the more people that will be exposed to your brand.
Have questions? We can help
If you’re still wondering how video can help you up your SEO game, or you’re interested in learning more about how partnering with a digital marketing agency can hep increase your website’s conversion rates, call WBN Marketing today to speak with a digital marketing expert.
In addition to answering your questions, we’ll be happy to provide you with a free SEO report.