07 Sep Yext versus Google SEO
Yext versus Google SEO- Is it possible to get the same ranking results at fraction of the cost?
Trying to figure out how to best promote your business online can feel as if you’re trying to hit a moving target. Search engine algorithms are constantly changing, which means the strategies you used to get your website on the first page of search engine results last year, no longer make the cut. If you’re a small to mid-sized business owner who is concerned about marketing cost containment, you may be wondering if Yext is your next best solution.
It costs less than Google SEO and it promises big results– but is it really the online marketing equivalent of a “magic exercise pill?”
Yext: The Buzz on the Block
Yext is an industry-leading business citation management tool that helps ensure your online listings are accurate and relevant. When you sign up for the service, Yext will manage your location-related information across more than 65 directory websites. The key benefit of Yext is that it audits your business directory listings on an ongoing basis; if your business’s name, address or phone number (NAP) changes, old, inaccurate directory listings will be replaced. And since a key component of SEO involves making sure your information is consistent across the web, making sure your information is up-to-date will help the search engines trust your website. When search engines trust your website, your website will be ranked more favorably.
Search engine optimization is anything and everything that you do as part of an effort to improve your search engine rankings. Why is SEO important? That’s simple.
Industry experts note that listings that appear on the front page of a Google search get 95% of all web traffic. Yes, you read that correctly. In contrast, listings that don’t appear on the front page generally receive 5% of all web traffic or less. And, as we mentioned earlier, the search engine algorithm changes constantly, which means that businesses need to keep up-to-date with best practices if they want their website to maintain a front-page ranking.
How to Get and Maintain a Good Ranking
SEO is like health and fitness- there are a lot of things that need to be done in conjunction with one another if you want optimal results. Going to the gym a few days a week is good, but unless you follow a comprehensive diet and exercise plan, that 30 minutes a day, a few times a week, isn’t going to get you six-pack abs. When it comes to SEO, the algorithms take a number of things into consideration. A few of this year’s best practices include:
- Fresh, unique data If you’re not adding content to a website on a regular basis the ranking algorithms will see your website as being stale; websites that publish fresh content rank more favorably. At the same time, your content needs to be relevant to your business. If you own a roofing company but you’re blogging about chocolate chip cookie recipes, your content isn’t going to be doing you any favors.
- Blog comments The algorithms love when people comment on your blog posts because comments make you stand out as an authority in your field.
- Dwell time Another key component of good SEO is the amount of time that people spend on a webpage. If someone clicks on your link and they spend several minutes on your page, it’s likely because they like the content on that page. If this happens frequently enough, the search engines will take notice, and they’ll uprank the content to make it easier to find.
- Consistent directory listings If your business listings across the online directories aren’t consistent, the algorithms will ding you. Staying on top of all of your NAPs is a must if you want to maintain a favorable ranking.
- Keep in mind, this list is by no means comprehensive. Keywords, meta descriptions, internal linking, online reviews, mobile indexing and an ever-changing list of other things also play into a website’s ranking position.
There is no such thing as a magic pill for SEO
A lot of business owners have questioned whether Yext is a viable replacement for a more comprehensive SEO plan, but the answer is a resounding no.
If your business location isn’t constantly changing, or you’re not rapidly expanding, Yext probably isn’t for you. And while Yext is certainly valuable in terms of keeping your directory listings current at a low price, it’s not a “magic pill” substitute that will handle all of the things a search engine algorithm evaluates. Remember, you get what you pay for.
If anything, Yext may be a valuable addition to a more comprehensive SEO plan, but it can by no means replace it and should not.
It’s confusing – we know! Questions? Let us help you navigate the SEO road map! Call us at 239-592-0060 or email our SEO wizardress, Nella DeCesare, at firstname.lastname@example.org.