What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]
Top 4 ways real estate agents can use social media to promote their business
Real estate agents undoubtedly have an online presence. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines. Suffice to say, it’s highly important that real estate agents are proactive in shaping an online presence that’s […]
Can video content help your SEO ranking?
Lots of business owners wonder if adding video content, either to their website or their social media channels, can help their SEO ranking. Adding video doesn’t need to be a complex process, but it does require a bit more effort than finding something you like on YouTube, copying the code, and embedding it onto your […]
Two key things that can boost (or kill) your SEO ranking
In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]
Top 2 Reasons to Hire a Digital Marketing Agency
Do you want to improve your online marketing efforts but you don’t have the budget to hire someone to work in-house? Have you been thinking about outsourcing this to an online marketing firm but you’re concerned it will be too expensive? The good news is that working with an online marketing firm is a lot […]
What is a digital marketing agency?
Savvy business owners understand the importance of spending their money wisely—suffice to say, individuals thinking about outsourcing their online marketing efforts want to make sure they’re making a wise decision. You may have heard the phrase that the only two guarantees in life are death and taxes, however, there is a third guarantee that you […]
Should you cut your digital marketing budget during a recession?
If you’ve turned on the news lately you’ve likely heard a lot of chat about the “R” word. And while the debate as to whether the nation is heading toward a recession, or whether there are ways that the US can still avoid it, remains lively, there are a few things that business owners will […]
5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
Top Digital Marketing Trends for 2022: Part 2
Last week we touched upon some of the top digital marketing trends for this year- but that list was by no means comprehensive. Below are some other online marketing trends that you’ll want to stay on top of. Social media stores are gaining in popularity When brands post content to their social media pages- the […]
Top Digital Marketing Trends for 2022: Part 1
If there’s one thing that can be said for the digital marketing realm, it’s that change is constant. Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want to […]