More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the Digital Marketing Terms you should familiarize yourself with in advance. Analytics Analytics are everything- not only can they provide you with real-time data about how successful a […]
Is SEO a one-and-done process? The answer may surprise you
Small business owners throughout the globe understand the importance of small business SEO. Why? Because websites that aren’t SEO optimized perform less well in search result rankings, receive fewer visitors, and generate less revenue. We’ll give you an example. We recently talked to a woman named “Anne.” Anne developed her business in a niche market, […]
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the digital marketing terms you should familiarize yourself with before the new year. Brand awareness Simply stated, brand awareness helps […]
Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business and he wanted to improve […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian, focusing on digital marketing after natural disaster. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can […]
Can video content help your SEO ranking?
Lots of business owners wonder if adding video content, either to their website or their social media channels, can help their SEO ranking. When you advertise on YouTube, you can effectively boost your online visibility and engagement, reaching a broader audience through targeted video campaigns. Adding video doesn’t need to be a complex process, but […]
Top 2 Reasons to Hire a Digital Marketing Agency
Do you want to improve your online marketing efforts but you don’t have the budget to hire someone to work in-house? Have you been thinking about outsourcing this to a digital marketing agency but you’re concerned it will be too expensive? The good news is that working with an online marketing firm is a lot […]
What is a digital marketing agency?
Savvy business owners understand the importance of spending their money wisely—suffice to say, individuals thinking about outsourcing their digital advertising efforts want to make sure they’re making a wise decision. You may have heard the phrase that the only two guarantees in life are death and taxes, however, there is a third guarantee that you […]
Should you cut your digital marketing budget during a recession?
If you’ve turned on the news lately you’ve likely heard a lot of chat about the “R” word. And while the debate as to whether the nation is heading toward a digital marketing during recession, or whether there are ways that the US can still avoid it, remains lively, there are a few things that […]
5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
