Should you cut your digital marketing budget during a recession?
If you’ve turned on the news lately you’ve likely heard a lot of chat about the “R” word. And while the debate as to whether the nation is heading toward a recession, or whether there are ways that the US can still avoid it, remains lively, there are a few things that business owners will […]
5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
Top Digital Marketing Trends for 2022: Part 2
Last week we touched upon some of the top digital marketing trends for this year- but that list was by no means comprehensive. Below are some other online marketing trends that you’ll want to stay on top of. Social media stores are gaining in popularity When brands post content to their social media pages- the […]
Top Digital Marketing Trends for 2022: Part 1
If there’s one thing that can be said for the digital marketing realm, it’s that change is constant. Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want to […]
How to target various users on different social media channels
If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone. Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target. Start by identifying your audience Before you […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]
Top 3 reasons you need to stay on top of your digital marketing efforts
It’s been a little more than 2 years since COVID-19 emerged on the world stage, and most people can agree that the pandemic has fundamentally changed how we live our lives. For example, whereas most employees worked in offices before the pandemic began, today, a growing number of organizations allow staff to work from anywhere […]
4 blog post ideas that you can use for your website
If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e, posting a weekly blog) not only helps the search engine crawlers know that your business is still active, cross-posting your content to your social media channels can help increase customer […]
What You Need to Know About Keywords
If your SEO ranking were a cake, your digital marketing strategies would be the ingredients you’d use to bake it. To get the best results you’ll need a well-designed website, metatags, backlinks, and the right sprinkling of keywords. Simply stated, keywords are words and phrases that help the search engine know what your website is […]
Blog posting tips for 2022
A key component of SEO optimization involves adding fresh content to your website, and the easiest way to accomplish that is by adding a weekly blog. If you’re scrambling for ideas and you’re not quite sure where to start, below are just a few ways you can get that task going. Ask your clients Do […]
