How to target various users on different social media channels
If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone. Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target to build a strong social media presence. […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in online marketing strategies. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a […]
Top 3 reasons you need to stay on top of your digital marketing efforts
It’s been a little more than 2 years since COVID-19 emerged on the world stage, and most people can agree that the pandemic has fundamentally changed how we live our lives. For example, whereas most employees worked in offices before the pandemic began, today, a growing number of organizations allow staff to work from anywhere […]
4 blog post ideas that you can use for your website
If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e., posting a weekly blog) not only helps the search engine crawlers know that your business is still active, but also enhances customer engagement when cross-posting your content to your social […]
What You Need to Know About Keywords
Don’t Let Keywords Chaos Crumble Your SEO Cake If your SEO ranking were a cake, your digital marketing strategies would be the ingredients you’d use to bake it. To get the best results you’ll need a well-designed website, meta-tags, back-links, and the right sprinkling of keywords. Simply stated, keywords are words and phrases that help […]
Internet marketing terms explained: What you need to know about Bounce Rate
In our last blog, we talked about dwell rates and why they’re important for SEO. For this post, we wanted to discuss Website Engagement Metrics and why you should pay attention to yours. Dwell time and bounce rate- opposite side of the same coin Whereas dwell time refers to the amount of time a user says […]