Small business owners understand that their website’s ranking can make or break their bottom line. Ranking on page 1 can be very, very lucrative, but companies whose websites fall on page 3 (or worse) are far less likely to attract online shoppers. Why? Because more than 90% of consumers don’t bother looking past page 2. Businesses whose websites rank beyond that may never get a glance.
If your website has raked well in the past, but seemingly overnight, it’s doing poorly, this is bound to set off some alarms.
Below are a few reasons that may have happened.
Stuffing can harm you
As we’ve noted countless times in the past, the early days of SEO, keyword stuffing (i.e, shoving as many keywords as you can into your website content) helped websites rank well.
This is most certainly no longer the case. Today, if you’re using too many keywords (or you’re using your keywords too frequently), your SEO ranking will suffer. Google now rewards websites that have well-written content that flows naturally and is easy to read.
Are we saying you shouldn’t use keywords? Most definitely not. They should still be used in the H1 headings, the H2 headings, and be peppered in roughly every 500 words. Anything beyond that has the potential to harm your SEO ranking.
Your website is stale
The search engine algorithms want to ensure they’re pointing web surfers to relevant content. If your website hasn’t been updated in you-can’t-remember-how-long, this can and will harm your SEO ranking.
The easiest way to update your website regularly is to add a blog page. Not only can you cross-post your blogs to your social media channels to help drive website views, blogging will also help alert the search engine crawlers that your website (and your company) is still active.
You haven’t rechecked your keywords
Keywords (and keyword phrases) can change over time—and keywords that ranked well 2 years ago may not rank as well today. If you’re positive you aren’t KW stuffing and you’ve been updating your website’s blog, and your SEO ranking still isn’t what it used to be, it may be time to re-check your keywords.
Do you need help boosting your SEO ranking? We can help.
If your website ranking has taken a dive and you need help getting it back on track, we can help. Call our WBN Marketing of Florida today to receive a free, no-cost SEO report.