18 Feb What to Do if Your Google Ranking Drops
In today’s digital age, your Google ranking can be worth its weight in gold. Why? Because most online shoppers pay closest attention to the first two pages of search results. Companies that rank past page three may never get first (let alone second) glance.
If you’ve consistently ranked well in the past but your rankings have suddenly plunged, it’s natural to feel alarmed.
Below are a few reasons that may have happened.
Keyword stuffing will harm you
In the early days of SEO, keyword stuffing helped websites rank well. Yet in the current day and age, the rules have changed; this once-successful practice will do much more harm than good. Google rewards websites that have well-written content that’s easy to read and flows naturally. Keywords and/or keyword phrases should appear in the title, in the first subheading and about once every 500 words.
If you have questions about how to employ a successful keyword strategy, call WBN Marketing today for a free consultation.
You’re not adding content
Google wants to make sure they’re pointing web surfers to relevant content. If you have the world’s greatest website that’s been designed to sell the world’s greatest product, you’ll want to make sure your clients can find you.
If your website hasn’t been updated in a while the Google crawlers will see it as being stale. We’re not saying you should add a bunch of webpages just for the sake of throwing content against the wall to see what (if anything) sticks; we are saying there are ways to add new content without being superfluous.
Blogging is a great (and effective) way to get this done.
If you own a bakery, you can write blogs about cakes for birthday parties, which pastries pair best with different coffees or the differences between certain types of frosting. The options for a blog are almost endless.
The goal is to add relevant, fresh and crawlable content, so the search engines will be able to find you.
Your target keywords need some work
Lastly, you’ll want to make sure your target keywords are in line with what your business is trying to market. To use our prior example, if your bakery blog has too many phrases that are relevant to coffee shops as opposed to pastry sales, you’ll likely be attracting the wrong audience.
When this happens, your bounce rate will increase, which will ding you in terms of your ranking.
Need help improving your ranking? Call WBN Marketing today
If your website raking has taken a dive and you need help getting it back on track, call us today to receive a free, no-cost SEO report.