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How to Outline a Blog Post | Content Marketing in Naples

October 31, 2016

content marketing in naples

Blogging is a big part of content marketing in Naples. Blogs help prove you’re an authority in your field. They provide customers with useful information. They are great for sharing on social media. And, they boost your search engine rankings if you blog often enough and have high-quality content.

But, blogging can be difficult for non-writers. One of the hardest parts is coming up with what to say and translating your idea into a written piece.

Here, we’ll talk about how you can outline your blog post to go from a blank page to a well-structured piece of content that’ll attract attention.

Start with the Headline

The headline is where it all begins. It forms the foundation for your post, and it is what will convince someone ultimately to click on and read your blog.

Starting with the headline can help you develop the rest of your blog. It’s easier to start this way because it’s generally easier to come up with a topic. At this stage, that’s all a headline has to be: a specific topic or idea. You don’t have to worry about the actual wording of the title at this point.

So, let’s say our headline/topic is something like, “Halloween safety tips.” That’s a good place to start. It’s specific enough to give us good direction, and we can then refine the headline to come up with the structure we want the blog to take.

Since we’re talking about tips, a numbered list is a good idea. So, we can say something like, “7 Spooktacular Halloween Safety Tips.”

Map Out Ideas

Take your headline and use it to map out ideas that are associated with the headline and topic (or main idea).

These ideas are basically going to be your talking points for the blog. These are the points you want to make. For the title we came up with above, the ideas would fill out the seven tips (or whatever number we ultimately agree on).

If you’re a visual person, put the headline at the center of a piece of paper and write in ideas (or draw images) around it, and draw lines from the topic to the ideas. You can keep branching out this way if you want, whatever helps you brainstorm the points you want to make.

Write Sub-Headers

This is where you take your points and group them together into sections. Each section will have a sub-header, which basically summarizes what the reader will read in the following section.

Sub-headers don’t have to be as clever or enticing as the main headline. They just need to be descriptive and relatively concise. This is where you’ll start to build the skeleton for your blog post. Then, after you have sub-headers, it’ll be easy to just list the relevant points in each of these sections in bullet-point form.

Once you’ve done this, you have everything you need to start writing and flesh out each thought, point by point. Plus, it’ll all be organized and will flow smoothly from start to finish.

Blogging is great for content marketing in Naples. With these tips, you’ll be able to start cranking out your own blogs for your marketing campaign.


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