We provide expert marketing knowledge and efficient solutions for every size and stage of business.
You'll experience a customized approach for your marketing mix and advertising objectives that are made up of tried and true marketing principles and attentiveness that go beyond the typical level of service.
Our services include graphic design, digital advertising, social media, website design and development, professional writing, public relations, media mix development and much more. We service clients in Naples, Bonita Springs, Estero and Ft. Myers, Florida.
February 12, 2017
Content marketing strategy continues to be a vital part of any organization’s overall business plan. History indicates that organizations, which take care in creating a content marketing strategy and consistently review it to ensure they are moving in the right direction, are more likely to be successful.
Content marketing trends forecasted for 2017 include:
Video continues to play a vital role in content marketing. Visual storytelling in order to relay value in the products and/or services offered by a business, as well as a clear process in the delivery of the video are extremely valuable.
Native advertising refers to the paid placement of content on platforms outside of the business’ own media and is usually information based, so the content is useful, interesting, and targeted to a specific audience. A bigger focus on native advertising is expected in the coming year, as companies see the value in this form of content promotion.
Writing is still extremely important, if not more important than ever. Although social media and videos are important, most of our communication is text and story based. Many marketers lack good writing skills, which is when the importance of finding good freelance or staff writers comes into play, because it’s as much quality as it is quantity when it comes to posting blogs, writing articles and press releases, capturing an audience through the text on your websites and more.
Social media as a means to promote your content assets and services is only increasing in importance, and it is competitive. Mapping out a strategy to optimize your time and test what works for best (because there are so many social media outlets) is key.
Other key content marketing focuses for 2017:
WBN Marketing LLC is proud to announce that is working with Floorcrafters, Inc, based in Fort Myers, FL, on developing a brand-new website. “Floorcrafters has an amazing showroom in Ft. Mye ...
WBN Marketing LC is proud to announce that is is now working with Naples Power Plate LLC dba bVibrant, a wellness company in Naples! Lisa Dimond, owner of bVibrant is working with the WBN team on r ...
WBN Marketing LLC is currently working on a brand new website for the Estero Chamber of Commerce! The new website is scheduled to go live in mid November!
WBN Marketing is proud to call Air Conditioning by San Souci, based in Bonita Springs, one if its newest clients! We will be building a brand new site, as well as assisting the company with vario ...