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Blogging is Number One Key to Boosting Your Search Traffic

June 23, 2017

ft myers marketing

If you have an online business or a website for your offline business, a key goal that should have your focus is in generating more online search traffic for your business. Survey after survey is increasingly showing that blogging is the number one key to boosting your search traffic.

“It’s not necessarily the most popular tactic among small businesses,” writes Forbes columnist Brian Sutter, in referencing the WASP Barcode 2017 “State of Small Business Report.”

According to the 2017 Small Business Survey, the most effective ways to draw in more search traffic are:

  • 56 percent website
  • 5o percent email
  • 48 percent social media
  • 48 percent word of mouth/referrals
  • 37 percent printed promotional materials
  • 34 percent internet advertising
  • 33 percent direct mail

Blogging is close to the bottom of the listed activities that small business say they take part in, at 18 percent, down from 22 percent on the 2016 survey.

Research presented by Hubspot shows a direct tie between a higher number of blog posts a company publishes and an increased amount of traffic that goes to their site. Companies are encouraged to post 11 to 15 posts per month to see a dramatic increase in traffic, according to the 2016 Orbit media blogging study.

Business owners may not have time to blog that much, but old posts can be republished after some updating and business owners can enlist the services of a company that focuses on blogging and other internet marketing services for businesses.

Other recommendations are to convert posts into at least one other format, such as a short video, or make others into infographics, checklists, or quizzes.

While blogging can help you to see a higher number of search results, applying page search engine optimization (SEO) is also necessary, as well as link-building, ensuring your site is mobile-friendly, and posting to social media outlets.



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