The Importance of Responsive Web Design in Digital Marketing

The Importance of Responsive Web Design in Digital Marketing

We live in a digital age. Everyone has a website; everyone has social media; everyone uses the Internet for everything from shopping to following the news.

But just because everyone has been in the digital age for a few years doesn’t mean things are the same now as they were when the Internet first became popular.

For example, the desktop computer used to be the primary way people accessed the Internet. Then, it was the notebook computer. Now? Well, it’d be that little thing you keep on you at all times: your smartphone.

According to a study from Pew Research, 58 percent of adults own a smartphone. What do they use that smartphone for? They use it for checking email, shopping, using social media, and visiting websites.

This means that your web design must conform to this trend, this new way of doing things. It means that your website must look terrific no matter what format it is viewed in, whether it is a desktop, a laptop, or a mobile phone.

We cannot stress this enough. A website that looks weird, misshapen, or hard to view because it is being viewed through a smaller screen than the one it was designed for makes your business look awful – and drives away traffic.

But instead of building separate websites for every possible screen size, you can simply decide to make your website responsive. Responsive websites respond to the size of the viewing format by changing their layouts and dimensions. They deliver the same quality of viewing experience no matter where you see the site – whether it’s from a PC or from a phone.

This is important because you want to attract customers, not drive them away. And we’ve all seen sites that looked awful and were impossible to read once we pulled them up on our phones.

If your digital marketing strategy doesn’t include a responsive website, we highly encourage you to remedy that this year. Make 2015 the year that your website becomes fully responsive, and your audience will thank you for it.