16 Mar Key Factors to Affect the Future of SEO
The future of SEO is almost here, and it is called RankBrain – a new algorithm that, according to reports, will transform the way SEO services in Florida are performed moving forward.
Currently, the biggest ranking signals for a website to rank for a keyword are on-page SEO, backlinks, and content length/quality. But, moving forward, RankBrain will become perhaps the biggest single ranking factor, above all others.
What does RankBrain encompass? It’s hard to say, but there are a few key factors we think might be in play.
The click-through rate (CTR) for your website, which is the ratio of people who click on your link to the number of people who see it, will probably be a part of RankBrain.
A high CTR suggests that more people find your link useful. Google wants the most useful pages to show up first. So, using CTR to figure out which websites are most relevant to searchers is a no-brainer.
One thing that drives higher CTR is a headline that grabs people’s attention. You already see this with pay-per-click ads. The best headlines grab more clicks. The headline needs to be catchy, yet informative; engaging; and even emotional at times. If you can connect your headline to an emotional trigger, you’ll do a better job at getting clicks.
Make sure keywords are a part of your page titles and meta descriptions, because these are what people will look for when they find a website.
Ads – whether they’re on Facebook or Google AdWords – have quality scores that are used to figure out which ads to show. The higher the score, the more often the ad will be shown and the higher it’ll rank.
It’s likely that your website and its pages will have something like a quality score. Quality score can be comprised of a lot of different things, like time on page, bounce rate, conversions (how many people take action with link clicks, calls, form completions, etc.) and other factors.
All of these can be improved upon. Focusing on optimizing your website to convert is one way to increase the quality score metric that is sure to come.
Want to prepare for RankBrain and the new changes? Consult with us for SEO services in Florida and see how we can help.