14 Oct On-Site Reviews and Testimonials Change the Game | Naples SEO
Naples SEO is all about giving your website the best visibility it can have so that people searching for you find it.
One thing search engines like to see is social proof – i.e. evidence that other consumers like you and like doing business with you. This comes in the form of reviews and testimonials. The more (good) reviews you have on your website, the better your chances will be for ranking.
This is definitely important for local SEO – having your website rank for local searches. Since most businesses are local (in that they want customers from the local area), reviews and testimonials are even more crucial because they can reflect consumers from your area who like you.
Indeed, reviews and testimonials for local Naples SEO may be more important in 2017 than ever before. The industry has been trending that way for a few years now. Will you take advantage?
Putting Social Proof On Your Website
You can have reviews on a third-party website, like Yelp or Facebook, and you can have testimonials on your website. But what if you could have a hybrid of both on your website?
That’s the ideal, and that’s what many businesses are moving toward today.
You can use plenty of third-party apps to put review/testimonials on your website. Just be conscious of a few things:
- Some platforms won’t let you solicit reviews from people. Yelp tends to frown on it, while Google is pretty lax.
- Consumer feedback placed on your website with schema – the markup that helps display your website content on search engine results pages when people search – needs to be unique. It can’t be pulled from another source.
- Google prefers to showcase reviews you collected from consumers themselves.
You should definitely explore adding these to your website, while also pursuing off-website reviews on third-party platforms and websites.
How to Get More Reviews
The best way to get more reviews is to ask for them.
People are more likely to leave a review if you give them specific instructions, though. Ask them specific questions about their experience. Give them a specific link to a specific directory. Do not offer anything in exchange for a positive review. If Google finds out you did this, your website will get hammered. Same goes for Yelp and most other platforms.
You can use email, social media, etc. to ask people for reviews. There are actually paid services that will automate the process for you; all you do is give them email addresses. And, of course, it never hurts to ask people in person when they do business with you.
Having reviews and testimonials online will do wonders for Naples SEO for your business.