2 SEO Myths You Need to Be Aware Of

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2 SEO Myths You Need to Be Aware Of

Search engine optimization can be a bit tricky. The strategies that are used to achieve it change constantly, and unless the digital marketing agency you’re working with stays on top of the latest trends, your website’s ranking can suffer. There’s also a lot of bad information floating around, so you’ll want to make sure the advice you’ve been getting is correct. Below are just a few of the SEO myths that you need to be aware of.

Keywords aren’t important

Any digital marketing rep that tells you that keywords aren’t important, doesn’t know what they are talking about. Keywords let search engines know the types of companies that users are looking for. If your website doesn’t use targeted keywords, the search engines will pass your website over. For example, if you own a gluten free bakery, you’ll want to ask about the types of keywords and keyword phrases that are currently ranking. From there, you’ll want to incorporate those keywords (naturally), into your website content.  This can help bolster your SEO. Also, worth noting, is that the keywords and keyword phrases that ranked well 18 months ago might not rank as well today. Suffice to say, not only should you be using keywords, you’ll want to make sure the words and phrases you’re targeting are updated as needed.

Social media pages don’t impact SEO

The number of followers you have on your social pages might not impact your SEO ranking, but likes and shares do.  Let us explain. Imagine you’re a wedding planner and you’ve decided to start a weekly blog on your website. Your content is well written, engaging, and enjoyable to read. As a means of promoting your website, you’ve started posting a link to your blog on your social pages, such as Facebook, Twitter, and in your Instagram stories. The more people who click through, like, and share your blog, the better. All of this helps drive organic traffic to your website, which, in turn, can help your SEO ranking.

In closing

Search engine optimization is a bit tricky, but when you work with a company that’s up-to-date on the latest strategies, they can help you attain it. For more information about current SEO best practices, what’s working, and strategies that have fallen by the wayside, we can help. Call WBN MArketing today to schedule a free, no-cost SEO report.