3 SEO Predictions You Need to Be Aware of

3 SEO Predictions You Need to Be Aware of

They say the only guarantees in life are death and taxes, but digital marketing experts will tell you there’s one more thing that should be added to that list.

Changes in SEO best practices are constant.

For this post, we wanted to highlight some of the things that we believe will be on deck for the future.

Mobile will continue to be important

If you’re just finally getting around to optimizing your website for mobile searches, you’ve already behind the curve. Mobile indexing is expanding rapidly and nearly all search engines have features that have been designed with mobile searching in mind.

If you’re still not sure what mobile indexing is, you should know it’s not as complicated as you may think.

Simply stated, it means the mobile version of your website has become the baseline for how search engines determine rankings. If your website isn’t optimized for website, your desktop version is likely to be used for the index.

However…

You’ll want to remember that if your desktop version doesn’t load well on a smart phone, this could harm your ranking. Why? Because users aren’t likely to stay on it for long.  If your dwell rate is low, the search engines will notice.

Google will continue to ask your customers for more and more information about your business

Google’s mission is to provide people with the most accurate search results – and what better way to accomplish that than to get as much information about a business as possible.

Consequentially, the search engine is likely to ask your clients to give them as much information about your business as they can. Does it have gender neutral restrooms? Is it clean? Is it handicap accessible? What type of music do they play? (You get the gist.)  The idea is that this type of data will help Google provide better results to searchers.

Voice search may or may not place a key role in SEO

Experts are on opposite sides of the fence on this one.

Although some believe that optimizing websites for voice searches is about as viable as herding kittens, others believe it will be an important component of SEO.

The reason for this split decision is multifold. On the pro-voice side, you have technology such as Alexa and Siri that are helping to drive searches. On the con-side, you have people who note that Google’s goal is to provide the best results, not the best voice optimized results.

Suffice to say the jury is still out on this one- but we’ll be sure to keep you updated as the landscape becomes clearer.

Until next time-