4 More Digital Marketing Terms That Every Business Owner Should Know

4 More Digital Marketing Terms That Every Business Owner Should Know

In our last blog post we talked about three common digital marketing terms that business owners should familiarize themselves with. For this post, we wanted to discuss 4 more.

Organic traffic: When it comes to the digital marketing realm, organic traffic has nothing to do with the number of people who are waiting in line at Whole Foods. This term refers to the number of visitors that come to your website by clicking on non-paid links that show up in a Google search. Whereas pay-per-click links show up in the first-tier of search engine results (and business owners need to pay the search engine every time the ad is clicked), organic traffic is a result of your search engine optimization (SEO) results. The better your SEO strategy, the higher your website will rank in a Google search. The better your ranking, the more organic traffic you’re likely to get.

Meta description: When you add webpages or blog content to your website, you’ll have the opportunity to add a meta description. The meta description is a 160-character blurb that tells search engines (and page viewers) what the webpage (or blog) is about. Best practices dictate that meta descriptions should include 1-2 keyword phrases- one at the beginning and another toward the end.

Ranking: Your “ranking” refers to where your website shows up in search engine results– and the goal is to have your company’s website appear within the top 3 slots on page 1. (Fact: most Internet users never click past page 1.) Your ranking is determined by a variety of factors, including your web design, the quality of your content and the search terms your website is optimized for. For example, if you own a flower shop, you may get a page 1 ranking for search terms such as “florist near me” or “wedding flowers,” but you may appear on page 2 for “where can I buy roses” or “Mother’s Day flowers.”

Responsive web design: This is important, because it plays into your website’s SEO. Responsive web design allows users to correctly view your website regardless as to whether they’re searching on a computer, smartphone, or tablet. This type of design scheme ensures your website “responds” appropriately to a user’s screen size.

In closing

If you have questions about how digital marketing works, how to improve your website’s ranking, and/or how to drive more organic traffic to your website, we’re here to help. Call WBN Marketing today to get a free SEO report.