Responsive web design: What it is and why you need it
When the Internet was first developed, the only way that people had access to it was via desktop and laptop computers. Today, however, most Internet searches, including those for are initiated on a handheld device. Suffice to say, having a Responsive web design website that understands which type of device it’s being viewed on (and […]
Top Digital Marketing Trends for 2024: Part 2
Last week we touched upon some of the top digital marketing trends 2024 – but that list was by no means comprehensive. Below are some other online marketing trends that you’ll want to stay on top of. Social media stores are gaining in popularity When brands post content to their social media pages- the posts […]
Top Digital Marketing Trends for 2024: Part 1
If there’s one thing that can be said for the digital marketing trends realm, it’s that change is constant. Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want […]
How to Market Your Business on YouTube in 2024
In the past several years we’ve written numerous posts about the benefits of youtube marketing for business. Not only does the platform have 2.1 billion monthly global users, as of October 2022, roughly 122 million users visited the website each day. Suffice to say, if you’re not using YouTube to market your business, you’re missing […]
How to SEO optimize your blogs
Online marketers understand that SEO rankings, including blog SEO optimization, play a crucial role in helping business owners grow their bottom line. Remember- companies that perform well in a Google search (i.e., their website shows up on the first page of search results) not only get more visits to their website, in many cases, they […]
More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the Digital Marketing Terms you should familiarize yourself with in advance. Analytics Analytics are everything- not only can they provide you with real-time data about how successful a […]
Is SEO a one-and-done process? The answer may surprise you
Small business owners throughout the globe understand the importance of small business SEO. Why? Because websites that aren’t SEO optimized perform less well in search result rankings, receive fewer visitors, and generate less revenue. We’ll give you an example. We recently talked to a woman named “Anne.” Anne developed her business in a niche market, […]
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the digital marketing terms you should familiarize yourself with before the new year. Brand awareness Simply stated, brand awareness helps […]
How to advertise your brand on LinkedIn
Last week, we talked about the benefits of advertising on TikTok. However, if your online marketing team feels that advertising on LinkedIn would be a better way to reach your target demographic, below are just a few of the things you’ll want to keep in mind. According to the LinkedIn ads blog, their ad platform […]
Social media advertising: How to launch a TikTok campaign
Lots of business owners understand that social media marketing is a cost-effective way to reach their target client base. Regardless as to whether you’re advertising on Instagram, LinkedIn, or Facebook, if you’re interested in marketing your products to GenZ, you should also consider advertising on TikTok. Why? Because the platform’s stats are impressive. According to […]
