Benefits of Increasing Your Online Presence

Benefits of Increasing Your Online Presence

The days of reaching for the Yellow Pages to look for a service provider are long gone. Today, the bulk of business listing searches start on a smart phone.

If your website isn’t optimized for mobile devices and/or it’s not getting front page placement during an online search, potential customers are going to have a hard time finding you.

Boosting your online presence can increase your bottom line

If your customers can’t find you on the Internet you’re missing out on what could be tens of thousands (if not hundreds of thousands) of dollars in revenue. A comprehensive SEO plan combined with a mobile-optimized website can make it easier for would-be clients to find your business—which can help increase monthly, quarterly and annual sales.

An increased online presence can help you build a stronger brand

If you open a flower shop in a community that already has a half dozen others, a website can help differentiate your business from your competition. Remember—a well designed website can improve both your credibility and your sales performance.

It’s also worth mentioning that when your website is marketed properly, this can be a great way for you to share your company’s achievements (which, in turn can help to strengthen your brand.)

Are you a top-ranked service provider on Angie’s List? Do you have dozens of 5-star Yelp reviews? The better you’re able to get that message out to would-be customers, the better your business will do.

E-commerce is going to be around for the long haul

In years past your business’s client base was limited by geography but today, customers can find you from anywhere in the world.  Several years ago, we heard about a small-town coffee bean roaster in Northeastern Pennsylvania who was talked into increasing his online presence.

Today, he sells and ships his coffee beans to clients throughout the US and the US Virgin Islands.  The key to his success involved having a well-designed website and a comprehensive digital marketing strategy.

The Internet is constantly evolving—and your business needs to evolve along with it

When you use targeted digital marketing strategies to increase your online presence, you can open up your buisness to sales and growth opportunities that you may never have imagined would be possible.

For more information on the benefits of digital marketing, call WBN Marketing today to receive a free SEO report.