Tips For Posting Eye-Catching Social Media Stories
Social media marketing is a great way to connect with your customers. Not only are social media campaigns far less expensive than more traditional forms of marketing, these types of campaigns can often prompt levels of consumer engagement that you simply can’t get by purchasing print or billboard ads. Why social media marketing is powerful […]
How to Market Your Business on YouTube in 2023
In the past several years we’ve written numerous posts about the benefits of marketing your business on YouTube. Not only does the platform have 2.1 billion monthly global users, as of October 2022, roughly 122 million users visited the website each day. Suffice to say, if you’re not using YouTube to market your business, you’re […]
More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the terms you should familiarize yourself with in advance. Analytics: Analytics are everything- not only can they provide you with real-time data about how successful a digital marketing […]
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness: Simply stated, brand awareness helps […]
Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]
Managing your social media presence after a natural disaster
The past 2.5 years have been crazy, to say the least. First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic. And now, many Florida business owners who live and work in areas that were hit hard by Hurricane Ian, are […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]
Top 4 ways real estate agents can use social media to promote their business
Real estate agents undoubtedly have an online presence. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines. Suffice to say, it’s highly important that real estate agents are proactive in shaping an online presence that’s […]
How online reviews can help land you new clients
Back in the 1980s and 1990s, if you needed to buy a product or service, you likely started by asking your friends, family members, and/or coworkers if they knew of a company that they could refer you to. The rationale behind asking for referrals was simple- if a company did a good job for someone […]
Can video content help your SEO ranking?
Lots of business owners wonder if adding video content, either to their website or their social media channels, can help their SEO ranking. Adding video doesn’t need to be a complex process, but it does require a bit more effort than finding something you like on YouTube, copying the code, and embedding it onto your […]
