Digital Marketing
02 Sep What You Need to Know About YouTube Advertising
We can all agree that social media has fundamentally changed how society receives, processes and shares information. For example—some people use Facebook as their primary news source. Others use platforms such as TikTok for entertainment. Pinterest is
26 Aug Top 3 Reasons to Hire a Digital Marketing Agency
If you’re a small business owner who is trying to grow your business, increase your revenue and expand your customer base, you probably feel like there aren’t enough hours in the day. That, and when you take into account that social media marketing trends are evolving swiftly, it’s
19 Aug Two Digital Marketing Mistakes Your Brand Needs to Avoid
If you’re new to the realm of digital marketing, there are likely some things you already know. For example, when done correctly, blogging can help improve your website’s SEO. You may also know that social media can be an invaluable resource in terms of connecting with your target market.
05 Aug Two Digital Marketing Trends That Are Worth Watching in 2020
Digital marketing trends change constantly. For example, things that used to boost your SEO in the past (ie: keyword stuffing) can now harm your ranking. It is also worth noting that today’s websites not only need to have a responsive design, which means your website can be viewed easily on a desktop, smartphone or tablet, those that are optimized for
15 Jul 4 More Digital Marketing Terms That Every Business Owner Should Know
In our last blog post we talked about three common digital marketing terms that business owners should familiarize themselves with. For this post, we wanted to discuss 4 more.
08 Jul Three Digital Marketing Terms That Every Business Owner Should Understand
If you’re like most people, the terms and phrases used in the digital marketing realm can seem a little foreign. And while few small business owners have the time (or desire) to become an expert in this field (after all, you do have a business to run), there are some terms you may want to brush up on.
01 Jul Why You Shouldn’t Cut Your Digital Marketing Budget During the Pandemic (Or Ever)
Business owners throughout the US are still struggling to adapt to this “new normal,” and in many cases, adapting means tightening belts, streamlining processes, and identifying ways to cut expenses. If you’ve been mulling over whether you should cut, or continue your digital marketing efforts, read on.
10 Jun Two More Mistakes Business Owners Make with Their Websites
In our last blog post we talked about two big mistakes that business owners make with their websites, namely, choosing a visually busy design scheme and neglecting to update the content. Yet there still are lots of other “website fails” that business owners should avoid.
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