4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023

Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness:  Simply stated, brand awareness helps […]

Yes, Your Website Needs SEO

A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website.  He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]

Managing your social media presence after a natural disaster

The past 2.5 years have been crazy, to say the least.  First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic.  And now, many Florida business owners who live and work in areas that were hit hard by Hurricane Ian, are […]

What to know about digital marketing after a natural disaster

Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]

Top 4 ways real estate agents can use social media to promote their business

Real estate agents undoubtedly have an online presence. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines.  Suffice to say, it’s highly important that real estate agents are proactive in shaping an online presence that’s […]

How online reviews can help land you new clients

Back in the 1980s and 1990s, if you needed to buy a product or service, you likely started by asking your friends, family members, and/or coworkers if they knew of a company that they could refer you to.  The rationale behind asking for referrals was simple- if a company did a good job for someone […]

Can video content help your SEO ranking?

Lots of business owners wonder if adding video content, either to their website or their social media channels, can help their SEO ranking. Adding video doesn’t need to be a complex process, but it does require a bit more effort than finding something you like on YouTube, copying the code, and embedding it onto your […]

Two key things that can boost (or kill) your SEO ranking

In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]

What you need to know about your bounce rate

In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with.  In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]

Top 2 Reasons to Hire a Digital Marketing Agency

Do you want to improve your online marketing efforts but you don’t have the budget to hire someone to work in-house? Have you been thinking about outsourcing this to an online marketing firm but you’re concerned it will be too expensive? The good news is that working with an online marketing firm is a lot […]