More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the Digital Marketing Terms you should familiarize yourself with in advance. Analytics Analytics are everything- not only can they provide you with real-time data about how successful a […]
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the digital marketing terms you should familiarize yourself with before the new year. Brand awareness Simply stated, brand awareness helps […]
Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business and he wanted to improve […]
Managing your social media presence after a natural disaster
The past 2.5 years have been crazy, to say the least. First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic, focusing heavily on their social media presence. And now, many Florida business owners who live and work in areas that […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian, focusing on digital marketing after natural disaster. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can […]
Top 4 ways real estate agents can use social media to promote their business
Real estate agents undoubtedly have an online presence, particularly through real estate social media marketing. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines. Suffice to say, it’s highly important that real estate agents are […]
How online reviews can help land you new clients
Back in the 1980s and 1990s, if you needed to buy a product or service, you likely started by asking your friends, family members, and/or coworkers if they knew of a company that they could refer you to. The rationale behind asking for referrals was simple- if a company did a good job for someone […]
Can video content help your SEO ranking?
Lots of business owners wonder if adding video content, either to their website or their social media channels, can help their SEO ranking. When you advertise on YouTube, you can effectively boost your online visibility and engagement, reaching a broader audience through targeted video campaigns. Adding video doesn’t need to be a complex process, but […]
Two key things that can boost (or kill) your SEO ranking
In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. To boost SEO ranking, it’s essential to ensure your website is easily discoverable by users. Unfortunately, a lot […]
What you need to know about your bounce rate
In some of our previous articles, we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as Bounce Rate Optimization. To recap, bounce rate refers to the number of […]
