What is a digital marketing agency?
Savvy business owners understand the importance of spending their money wisely—suffice to say, individuals thinking about outsourcing their online marketing efforts want to make sure they’re making a wise decision. You may have heard the phrase that the only two guarantees in life are death and taxes, however, there is a third guarantee that you […]
Should you cut your digital marketing budget during a recession?
If you’ve turned on the news lately you’ve likely heard a lot of chat about the “R” word. And while the debate as to whether the nation is heading toward a recession, or whether there are ways that the US can still avoid it, remains lively, there are a few things that business owners will […]
5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
Digital marketing terms you should know in July 2022
The realm of digital marketing is constantly evolving- which means that digital marketing terms that were common 10 or 15 years ago may not be as common today. For this blog post we wanted to bring you up to speed on some of what’s current, what’s stale, and what’s likely on deck for the future. […]
Top Digital Marketing Trends for 2022: Part 2
Last week we touched upon some of the top digital marketing trends for this year- but that list was by no means comprehensive. Below are some other online marketing trends that you’ll want to stay on top of. Social media stores are gaining in popularity When brands post content to their social media pages- the […]
Top Digital Marketing Trends for 2022: Part 1
If there’s one thing that can be said for the digital marketing realm, it’s that change is constant. Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want to […]
How to target various users on different social media channels
If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone. Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target. Start by identifying your audience Before you […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]
2022 SEO updates and trends that are on deck for the future
If you’ve been following our blog, you’ve likely noticed a trend in our reporting—notably, we’re constantly reminding our readers that SEO isn’t a one-shot process. In fact, the most certain thing that we can say about search engine optimization, is that change (as it relates to the factors that search engine algorithms use when determining […]
Top 3 reasons you need to stay on top of your digital marketing efforts
It’s been a little more than 2 years since COVID-19 emerged on the world stage, and most people can agree that the pandemic has fundamentally changed how we live our lives. For example, whereas most employees worked in offices before the pandemic began, today, a growing number of organizations allow staff to work from anywhere […]
