How Video Content Can Improve Your SEO

How Video Content Can Improve Your SEO

The question as to whether video content can improve a website’s SEO ranking isn’t a new one. Yet many business owners don’t appreciate how much of an impact it can have.

Using video to enhance your SEO is about more than embedding some code into you WordPress site. It’s also about more than finding something you like on YouTube, tossing it onto your webpage, crossing your fingers and hoping for the best.

There is a bit of strategy behind it. The good news is that if you use video wisely, your SEO ranking will be rewarded.

Meta tags are a must

Search engine algorithms tend to favor websites that have a good mix of content. Yes, you need to have keywords, but when you also incorporate video, it shows Google that your content is valuable and varied.

You should also know that when you post video, you’ll need to make sure it’s search optimized. What does this mean? Well, it means you’ll need to do some keyword research before you write the meta tags.

Yes, you’ll need to write meta tags.

Video can help drive web traffic

Fun fact: more than a billion hours of video of online videos are consumed every day. If you have a YouTube channel and you use videos smartly, you’ll can expose your business to a larger audience. All in all, video can help boost your traffic acquisition. Upticks in website traffic can help improve your SEO.

Tip: Savvy business owners often provide a discount code enticement to viewers who click through to their website. 

Video content can help improve your social media presence

One of the biggest goals when you post video online is to have that video shared on social media.  If it’s shared, not only will this help boost your SEO, it will also increase the number of people who are exposed to your brand.

Video can improve conversion rates

Studies have shown that shoppers who watch a video about a product or service are two times more likely to make a purchase. Google estimates that about half of shoppers watch a video on a product before they head off to a store.

Search engine algorithms are constantly changing, and it can be hard to stay on top of best practices. However, industry experts believe that video will be on the best practices list for the foreseeable future.