21 Jun Instantly Better at Instagram | Social Media in Naples
Want to take advantage of one of the fastest-growing social media platforms in the world?
That would be Instagram, a photo and video-sharing platform that, as of 2015, had 400 million active users (it had 5 million in June, 2011; nine months later, it had grown to 30 million). Businesses were a bit slow to get on board with Instagram, but over the past two years, more and more companies have established a presence on this fast-moving platform.
What, exactly, can you do with Instagram as a business? Well, if you can find a way to tie your products or services into graphics in the form of pictures and video, you can make a big impact. (You can also advertise on Instagram as you can most other platforms.)
Here are some tips to get better at Instagram for social media in Naples.
Link to Your Landing Pages
Your Instagram bio has the ability to have a link to anything you want. Make it count by linking to important pieces of online real estate. Landing pages are important and make for great linking opportunities. You get bonus points if you direct people to view your bio – and click on the link – in your posts.
Use Hashtags Strategically
Instagram allows you to use up to 30 hashtags, which is a lot. We don’t necessarily recommend always using 30 hashtags, but using more than a few is recommended. Do some research to find which hashtags are relevant to you and then incorporate those strategically into your posts.
You don’t want to post too much, since that can quickly annoy people. Instead, find the sweet spot for your brand. Most businesses benefit from 1-3 posts per day. Quality trumps quantity, though, so keep that in mind.
Do Competitive Research
Are your competitors on Instagram? If so, track them down and see what they’re doing. Take note of what works and what doesn’t. You don’t have to copy them, but it’s okay to get inspired by what is working in your field. You can take that and do it better to gain an advantage.
Engage, Don’t Sell
People come to Instagram to be amazed. They want to see something cool, something meaningful. While they can and do buy things as a result of going to Instagram, they aren’t using the platform to be sold to. That’s important to know.
Focus on using great pictures and videos to attract attention and engage, rather than just obtusely promote and sell.