Key Benefits of Digital Marketing

Key Benefits of Digital Marketing

When it comes to allocating funds from your marketing budget, every dollar counts. Consequentially, if  you’re thinking about revamping your marketing strategy because you’re realizing that print ads just aren’t cutting it, you may be wondering if you should switch to a digital plan.

For this post, we wanted to talk about some of the benefits associated with that decision.

Digital advertising costs less

Although some people are concerned that digital marketing is going to cost an arm, a leg and a kidney, this couldn’t be farther from the truth.  Online marketing is not only affordable, it’s creates an enormous impact at a fraction of what you’d spend for print.

It comes in many forms

There are a lot of low-cost digital marketing avenues that can be explored. For some business owners, it involves investing in email marketing software, while for others, it may include doing a contest on social media where users need to like and share a post to be entered into a drawing.

It’s easier to track your results

One of the biggest downfalls of print advertising, is that if you buy a half-page ad on page 36 of a newspaper, you have no measurable gauge of how many people picked that newspaper up. Not only that, but you have no idea how many of those people turned to page 36.

When it comes to digital ad campaigns, you’ll have access to real time metrics. Not only will you know exactly how many times your ad has been seen, you’ll know how many people clicked on it.  If you’re leaning toward an email marketing campaign, you’ll be able to track how many emails were delivered and how many of those emails were opened.

You can adjust on-the-fly

With a digital marketing strategy, you’ll know right away how your ads are performing. If something isn’t delivering the ROI you were hoping for, it’s easy to switch gears. Print marketing doesn’t have this type of immediate flexibility.

Have questions? Call WBN Marketing today

If you’ve never used a digital marketing strategy and you’re wondering if your business could benefit from one, call WBN Marketing today to schedule a consult. Not only will we provide you with a free SEO report, we’ll be happy to answer any questions you have about how digital marketing and/or social media marketing works. For more information on how we can help you grow your bottom line, call us today to get started.