Online Marketing and Your Website: Learn About the New Google Penguin 2.0 Update

Online Marketing and Your Website: Learn About the New Google Penguin 2.0 Update

Search engines, including Google, use algorithms to determine your business’s page rankings. These algorithms are changed and updated periodically and these updates have a tendency to affect the website rankings of business webpages.

On May 22, 2013, Google came out with its new algorithm, Penguin 2.0. When a new algorithm is released, people tend to get stressed out about the effects the update will have to their search engine rankings.

What, exactly, is the Google Penguin 2.0 update and what does it mean for your business?

What Penguin 2.0 Means for Your Website

First and foremost, it is essential for you to understand that unless you have been engaging in search engine optimization cheats and trying to take shortcuts to increasing your rankings, then you are more than likely fine – meaning if anything this update will help your website rankings.

Specifically, the new update is supposed to increase the rankings for those who are “a proven authority” in their niche. This essentially means that your website content, blogs, etc. are all user-friendly and informative—adding important information as opposed to spamming keywords.

Furthermore, the update will also penalize websites that use paid links, spamdexing, and mass direct-listing submissions.

In short, the update is designed to promote pages that are actually taking the steps to improve their website by providing high-quality, original content updates on a regular basis and penalizing websites that are trying to cheat the system.

Therefore, when algorithms are updated, those using search engines can expect to actually obtain relevant results to their searches as opposed to websites full of ads and little relevant, valuable content.

So, Penguin 2.0 will either mean nothing for your website (or you will see an increase in rankings) or it will mean your rankings will fall (which will only happen if you have been using the penalized methods for Search Engine Optimization [SEO]).

At the end of the day, if you provide unique, high-quality website content and you do not use mass directory submissions and irrelevant backlinking methods, then you have nothing to fear. When it comes to SEO, make sure you are doing it right and not trying to cheat the system.

If you need more information about SEO, please contact us as we can help you increase traffic to your website and help you have a greater understanding of how SEO works. Call 239-919-0933 or email