04 Jun Online Marketing Tools
There are over 28 million small businesses in the United States. When you’re starting your own business, it’s helpful to make good use of available online marketing tools to give your business a competitive edge. The great part is that there are so many tools available to you, no matter how large or small your business or budget.
More than 80% of businesses use email marketing like Mailchimp, and it’s regarded as one of the top email marketing companies. This service has been around since 2001, it offers self-service support options, and also free plans. Start with their free plan in the beginning, and then as your email marketing grows you can venture into their paid plans as your procure more customers.
HubSpot is great if you’re looking for an all-in-one marketing software solution. With this program you have access to tools to help you with blogging, SEO, social media, website, lead management, landing pages, calls-to-action, marketing automation, email, and analytics information. Use HubSpot for all of your online marketing needs.
Trello is a tool that helps you to manage projects and stay on the same page as your team. This is a solid digital marketing practice that can help you save time and frustration.
For example, you can share blog posts for your business on Trello before you publish them. Coworkers have the opportunity to review the post, weigh in with their thoughts, and then make changes.
Before the days of Trello and similar programs, email was the best way to collaborate with your team. In some ways, it still is. But with Trello, everything related to your online marketing strategy can be shared in the same place. The best part is that it only takes a few minutes to set up a board. Once that’s done, you can invite your entire staff to jump on the same day.
With Hootsuite, you can schedule and manage social media profiles for more than 30 platforms. This programs has a host of great features, such as identifying influencers for your marketing team and leads for your sales team; replying to comments and mentions through the dashboard so you don’t need to visit each individual platform; and taking advantage of pre-written responses. Hootsuite is your one stop shop for all things social media related
Analytics should be part of your digital marketing strategy from the very start. It only takes a few minutes to install Analytics to your website, allowing you to track all of the visitors to your site.
As a traffic tool, this can have a big impact on your marketing strategy. Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your strategy.
Maybe you find that a particular set of keywords is working well for organic traffic to your site. Turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Installing Google Analytics early on is a key decision, particularly in regards to your online marketing strategy. The data you can collect and review is extremely valuable.