Paid Social Ads FAQ


Paid Social Ads FAQ

Online marketing consists of a variety of ingredients, such as SEO, pay-per-click (PPC), interactive content, video, and social media marketing, among others. However, if you’re among the millions of Americans who are still on the fence about allocating part of your marketing spend toward social media marketing, it’s time to get off of that fence. Below are just a few of the things you should know about paid social ads.

They’re effective

Recent data suggests that people who have social media accounts spend approximately two hours on their social accounts each day. So yes, paid social is a fantastic way to enhance your marketing spend. From stationary ads that appear in users’ feeds, to ads that appear in their stories feed, your click-through rates will be well worth it.

You can target specific demographics

Whereas traditional marketing methods (i.e., print and radio) take a “throw it all against the wall and see what sticks” approach, paid social allows you to target users who are most likely to buy your product or service. For example, if you own a baby boutique and you want to do a push for one of your high-end strollers, and you know that the people who are most likely to buy this product are parents aged 24-27 who live in metropolitan areas, you can target those specific users. Again, knowing how to spend your money is a key-component of upping your click-through rate.

Users are more receptive to social media ads

According to recent data from Statista, people are becoming more receptive to this type of advertising- and this is especially true for ads that appear in their stories. Also, notable, is that ad impressions are increasing by an average of 20% each year—which means there’s no excuse for staying on the sidelines.

Are you ready to get started? We’re here to help

If you’re new to social media advertising and this all sounds a bit foreign, we can help. Our team of dedicated online marketing specialists is here to answer your questions, address your concerns, and provide you with a comprehensive, detailed approach on how to use paid social effectively. Regardless as to whether you want to start small and take a slow, measured approach, or you’re ready to go all-in, our team is standing by to assist you.

For more information about Instagram ads, Facebook ads, YouTube ads, and video ads, call WBN Marketing today to speak with a local expert.