SEO Myths to Forget in 2018

SEO Myths to Forget in 2018

SEO is always evolving, and that is something we can always depend on. At the end of 2017 into the beginning of this year alone we have faced changes and updates to SEO that have required us to educate ourselves, reevaluate and reorganize our strategies, and make up for any lost traffic on our sites.

This is the way of SEO and those who choose digital marketing platforms. We have to learn at what could be considered breakneck speed, requiring an intense eye to detail and understanding of what is or is not quality for our sites.

Because of all of the SEO changes over the years, many of us have felt a bit left behind. What’s considered outdated or no longer useful? What will actually drive traffic to my site? Am I wasting my time with what I’m currently doing?

There are a few myths floating around about SEO, and we want to head into the next quarter of 2018 ready to forget them and begin anew.

MYTH #1: Your site needs to be submitted to Google.

This myth is simply untrue. While you can submit your site to Google, it is not required for SEO. Google has what’s called an index of all of its sites, which means that when you search for something in Google, you’re actually searching its index of websites. Even if you do submit your site to Google, your submission does not guarantee anything. Sites are indexed by Crawlers in time, and also by software programs Google calls spiders, whose job is to index as much as the web as possible.

MYTH #2: Having a secure (HTTPS encrypted) site isn’t important for SEO.

The extra “s” on your website means everything. That one letter shows that your website is protected by encryption so that hackers can’t intercept your data, which is why you’ll see that sites with sensitive information will begin with https://.  The technology is called SSL, or Secure Sockets Layer. In 2014, Google was using the service in their ranking algorithms, and if you did not have additional security on your site then your rankings could suffer. Then, in 2017, the new version of Google Chrome updated to warn visitors when they were on websites that were not secured by SSL. While this does not necessarily affect your SEO, up to 85% of users say they won’t even visit unsecured websites.

MYTH #3: SEO is dependent on ranking.

Ranking and clickthrough rates are independent of each other. In fact, ranking is not as important as it used to be in SEO. A higher ranking could mean more web traffic but may not necessarily mean more clickthrough traffic. In fact, a high rank could turn out high web traffic but without generating any actual business, and you haven’t made any money from it. Rather than aiming for a higher ranking, try to be useful for your potential clients through a Featured Snippet that they can share with other potential consumers.