Social Media Marketing Strategies

Social Media Marketing Strategies

We have all witnessed how social media has changed the consumer markets, in addition to the influence it has with regard to virtually every industry. Establishing a company’s social media following is imperative in today’s digital world.

Some tips in developing and implementing social media marketing strategies that will lead to success include:

Create social media guidelines for your marketing team. This is to help provide tools with which to work with in creating an effective digital space that turns into increased visibility and revenue for your business. Posts should remain consistent with PR and the brand. Identify which platforms work best for your brand and put more focus on those than others. Make sure your employees are in tune with your brand vision, mission and overall voice and ensure that this comes through in all social media posts.

Encouraging participation from your team. Provide them with materials, research, infographics that are relevant and captivating, and other data that is visual and can easily be shared.

Other helpful methods are in supporting employees to become brand ambassadors to they can share on their own terms, while still remaining on board with the overall brand identity. With the human resources team when onboarding a new team member to make sure new team members are informed about the overall goals of the company and that they know that social media is important to the company.

Creating custom hashtags could be helpful as well, especially when an employee post is being made to help endorse the business. Turning the sharing of social media posts by employees into a contest could also help to encourage employees to join in on the efforts.

Having a plan in place for something that is shared that is not in line with the company’s goals is also great for strategy. Just as there should be guidelines for how and where to post, there should be guidelines for what is appropriate to post and what is not. The brand’s reputation depends on it and these things should be clear from the start, so that everyone is on the same page.

When recruiting new team members or welcoming new ones, it is helpful to have a plan in place of how to introduce them to your social media marketing plan and have a way of tracking efforts and results. In order to best leverage the power of social media platforms, a company can reap an unlimited number of benefits. Invite staff to participate and have everyone on the same page when it comes to building and growing the brand.