What Is Search Engine Optimization?
Let’s pretend that you’re about to open the world’s best, most exclusive restaurant. You’ve spent months working on the menu, you’ve hired 2 world-renowned chefs, and the restaurant’s concept is nothing short of *chef’s kiss*. You’re convinced of two things. First, you’re about to be the owner of the #1 restaurant on the planet, and […]
Yes, Online Reviews Can Help You Grow Your Business
Back before the Internet, when people needed to buy a product or service, they were often left to their own devices. In many cases, purchasing decisions were made based on which company had the best and biggest ad in the Yellow Pages. Or, in some cases, decisions were made based on which companies had enough […]
Reasons to keep your marketing budget in an economic downturn, Part 2
In our last blog post we touched upon the importance of maintaining your digital marketing budget during an economic downturn. For this post, we wanted to expand upon that commentary. Tips to recession-proof your marketing strategy An August 2022 press release from Analytic Partners, a company that collects and analyzes data as a means of […]
Tips to for YouTube marketing efforts
Tips to for YouTube marketing efforts We’ve written more than a few blogs about the benefits of YouTube marketing for business, and if you haven’t taken that plunge yet, it may be worth considering. And if you’re worried that you don’t have access to a professional film crew, video editors, or graphic designers to help […]
How online reviews can help land you new clients
Back in the 1980s and 1990s, if you needed to buy a product or service, you likely started by asking your friends, family members, and/or coworkers if they knew of a company that they could refer you to. The rationale behind asking for referrals was simple- if a company did a good job for someone […]