5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
Digital marketing terms you should know in 2024
The realm of digital marketing is constantly evolving- which means that digital marketing terms that were common 10 or 15 years ago may not be as common today. For this blog post we wanted to bring you up to speed on some of what’s current, what’s stale, and what’s likely on deck for the future. […]
2 signs that it’s time to redesign your website
Your website can make a powerful first impression—and you’ll want to make sure you’re relaying the right message. For example, if your website looks old and outdated, it’s not easy to navigate, and/or it’s not optimized for mobile searches, this could send potential clients running for the hills. You can think of your website in […]
How to target various users on different social media channels
If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone. Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target. Start by identifying your audience Before you […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]
4 blog post ideas that you can use for your website
If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e, posting a weekly blog) not only helps the search engine crawlers know that your business is still active, cross-posting your content to your social media channels can help increase customer […]
What You Need to Know About Keywords
Don’t Let Keyword Chaos Crumble Your SEO Cake If your SEO ranking were a cake, your digital marketing strategies would be the ingredients you’d use to bake it. To get the best results you’ll need a well-designed website, meta-tags, back-links, and the right sprinkling of keywords. Simply stated, keywords are words and phrases that help […]
Blog posting tips for 2022
A key component of SEO optimization involves adding fresh content to your website, and the easiest way to accomplish that is by adding a weekly blog. If you’re scrambling for ideas and you’re not quite sure where to start, below are just a few ways you can get that task going. Ask your clients Do […]
Internet marketing terms explained: What you need to know about Bounce Rate
In our last blog we talked about dwell rates and why they’re important for SEO. For this post, we wanted to talk about website bounce rates- and why you should pay attention to yours. Dwell time and bounce rate- opposite side of the same coin Whereas dwell time refers to the amount of time a […]
