4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the digital marketing terms you should familiarize yourself with before the new year. Brand awareness Simply stated, brand awareness helps […]
Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business and he wanted to improve […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian, focusing on digital marketing after natural disaster. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can […]
What you need to know about your bounce rate
In some of our previous articles, we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as Bounce Rate Optimization. To recap, bounce rate refers to the number of […]
What is a digital marketing agency?
Savvy business owners understand the importance of spending their money wisely—suffice to say, individuals thinking about outsourcing their digital advertising efforts want to make sure they’re making a wise decision. You may have heard the phrase that the only two guarantees in life are death and taxes, however, there is a third guarantee that you […]
Should you cut your digital marketing budget during a recession?
If you’ve turned on the news lately you’ve likely heard a lot of chat about the “R” word. And while the debate as to whether the nation is heading toward a digital marketing during recession, or whether there are ways that the US can still avoid it, remains lively, there are a few things that […]
5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
Digital marketing terms you should know in 2024
The realm of digital marketing is constantly evolving- which means that digital marketing terms that were common 10 or 15 years ago may not be as common today. For this blog post we wanted to bring you up to speed on some of what’s current, what’s stale, and what’s likely on deck for the future. […]
How to target various users on different social media channels
If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone. Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target to build a strong social media presence. […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in online marketing strategies. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a […]
