4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023

Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness:  Simply stated, brand awareness helps […]

How to advertise your brand on LinkedIn

Last week, we talked about the benefits of advertising on TikTok. However, if your online marketing team feels that advertising on LinkedIn would be a better way to reach your target demographic, below are just a few of the things you’ll want to keep in mind. According to the LinkedIn ads blog, their ad platform […]

Social media advertising: How to launch a TikTok campaign

Lots of business owners understand that social media marketing is a cost-effective way to reach their target client base.  Regardless as to whether you’re advertising on Instagram, LinkedIn, or Facebook, if you’re interested in marketing your products to GenZ, you should also consider advertising on TikTok. Why? Because the platform’s stats are impressive. According to […]

Yes, Your Website Needs SEO

A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website.  He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]

Managing your social media presence after a natural disaster

The past 2.5 years have been crazy, to say the least.  First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic.  And now, many Florida business owners who live and work in areas that were hit hard by Hurricane Ian, are […]

What to know about digital marketing after a natural disaster

Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]

Top 4 ways real estate agents can use social media to promote their business

Real estate agents undoubtedly have an online presence. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines.  Suffice to say, it’s highly important that real estate agents are proactive in shaping an online presence that’s […]

Two key things that can boost (or kill) your SEO ranking

In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]

What you need to know about your bounce rate

In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with.  In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]

What is a digital marketing agency?

Savvy business owners understand the importance of spending their money wisely—suffice to say, individuals thinking about outsourcing their online marketing efforts want to make sure they’re making a wise decision. You may have heard the phrase that the only two guarantees in life are death and taxes, however, there is a third guarantee that you […]