How to advertise your brand on LinkedIn

Last week, we talked about the benefits of advertising on TikTok. However, if your online marketing team feels that advertising on LinkedIn would be a better way to reach your target demographic, below are just a few of the things you’ll want to keep in mind. According to the LinkedIn ads blog, their ad platform […]

Social media advertising: How to launch a TikTok campaign

Lots of business owners understand that social media marketing is a cost-effective way to reach their target client base.  Regardless as to whether you’re advertising on Instagram, LinkedIn, or Facebook, if you’re interested in marketing your products to GenZ, you should also consider advertising on TikTok. Why? Because the platform’s stats are impressive. According to […]

Managing your social media presence after a natural disaster

The past 2.5 years have been crazy, to say the least.  First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic.  And now, many Florida business owners who live and work in areas that were hit hard by Hurricane Ian, are […]

Top 4 ways real estate agents can use social media to promote their business

Real estate agents undoubtedly have an online presence. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines.  Suffice to say, it’s highly important that real estate agents are proactive in shaping an online presence that’s […]

Top Digital Marketing Trends for 2022: Part 1

If there’s one thing that can be said for the digital marketing realm, it’s that change is constant.  Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want to […]

How to target various users on different social media channels

If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone.  Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target. Start by identifying your audience Before you […]

Key online marketing strategies for growing your business

If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]