If you’re not currently advertising on Instagram, there are lots of reasons to consider it. Not only has the platform been around for more than a decade, it currently boasts more than 1 billion monthly users worldwide. As the platform’s users continue to explore its features, such as IGTV and IG stories, there are many ways to incorporate your ads into their experience.
IG ads can increase your brand awareness
Advertising on Instagram can help boost your following. When users see ads for products or services they’re interested in buying, it’s natural for them to check out the company’s website (and other social media pages) to learn more about what the company is about.
Stories are a great way to showcase your company
Recent data suggests that more than 50% of IG users say they’ve gained interest in a product or service after viewing an ad in their stories feed. Regardless as to whether you’re interested in posting a video, a photo, or a combination of the two, stories are a great way to emphasize what your company is about.
You can scale your ad spend based on your budget
One of the greatest benefits of advertising on social media is that you can increase (or decrease) your ad spend based on your budget. If a particular campaign is doing well, you can always allocate additional dollars to it. You should also know that IG ads are a lot less expensive than you may think. In some cases, you may find that your cost is about $1 per day.
Instagram ads are effective
Another recent study found that Instagram ads generate an average click-through rate of roughly 0.58%– which is much, much higher than the click-through rate of other types of online advertising campaigns. Not only are IG ads affordable, you’ll have the ability to track their results. You will know, in real time, how many people have seen your ad in addition to knowing how many people clicked on it.
There are numerous benefits associated with advertising on social media channels, and if you’re not already placing ads on IG, you should be. For more information on how Instagram ads work, how much they cost, and how to execute a successful marketing campaign, call WBN Marketing today to speak with a local expert. What are you waiting for? Call our office today to get started.