13 Feb Top 4 Signs Your Website Needs a Redesign
Top 4 Signs Your Website Needs a Redesign
You don’t need to be an interior designer to know when a home, building or office is dated. For example, one of our employees recently visited a medical office with her grandmother. Her grandmother lives in a small town in the Midwest, and according to our employee, the entire medical complex looked as if it hadn’t been updated since the mid 1980’s.
The quality of care was fantastic, our employee noted, but the first impression she had when she walked into the building, wasn’t as great as it could have been.
Your website is often the first impression your customers will have of your business
First impressions are worth their weight in gold. Regardless as to how much money you spent to have your website built, if it hasn’t been updated in you-can’t-remember-how-long, it may not be up to today’s standards.
It should also be noted that if your website hasn’t been updated recently, it’s content will likely be stale.
An example of this is a restaurant group that’s located “elsewhere” in the United States, which has decided to focus most of its marketing efforts on social media. Although their website is still active, the homepage talks about “upcoming events” that took place 4 years ago.
Not only is that information incredibly stale, that stale content is likely making a terrible first impression on the website’s visitors.
Your website isn’t optimized for mobile
Smart phones and tablets don’t read websites in the same way that a computer does. If your website doesn’t respond to the size of the screen it’s being viewed on, it’s time to have it adjusted.
Websites that aren’t optimized for mobile searches are being buried in the search engine rankings.
You’re still using Flash
Flash sites used to be all the rage- but much like jelly bracelets, POGS and parachute pants, they’re no longer “in style.” Although Flash isn’t totally dead, it’s definitely on its way out. Web design experts believe that Flash will be discontinued this year, and that the number of web browsers that support it will drop significantly.
Your visitors can’t easily understand what you do
If you own a bakery, but your landing page is filled with photos of DIY arts and crafts, you’re not doing your business any favors. Visitors need to understand what your business is and what service it provides, quickly. If they don’t get the information they need in a short period of time (which, in most cases, is in 8 seconds or less), they’re probably going to click away.
Does your website need a refresh? Call WBN Marketing today to get started.