08 Aug What is a Digital Marketing Agency?
If you’ve ever watched the TV show “Madmen” you probably have some ideas of what an advertising agency does. In years past, nearly all marketing was done in some form of print. From newspaper ads to magazine inserts, if you wanted to get information about your product or service in front of your customers, this was how you did it.
Yet as time moved on (and the Internet became a “thing”) this started to change. The years of people pulling out the Yellow Pages are long behind us. Today, an overwhelming percentage of searches start online.
Where digital marketing comes in
If you’re a small to mid-sized business owner and you’re trying to decide where to allocate your marketing dollars, it’s natural to want to get the biggest bang for your buck. If you’re leaning toward print, you may be surprised to learn that it may not be as effective as it was in years past.
The reason for this is simple.
Let’s say you decide to advertise in a free community newspaper that has a run of 20,000 newspapers per week. They have distribution stands all throughout the neighborhoods they serve, and most are located at bus stops, grocery stores and coffee houses. If you take out a quarter page ad on, let’s say page 8. First, you won’t have any hard data on how many readers decided to read whatever was printed on page 8.
Second, you can’t be sure how many pickups that week’s edition will have. If 20,000 were printed, but the newspaper distribution service had to recycle 3,000 that were left behind, this will also have an impact on your ad campaign.
The goal is to get your message in front of as many eyes as possible- in the most cost-effective way possible.
When used correctly, technology can help you better reach your customers and increase your conversion rate
When you work with WBN Marketing you’ll be partnering with a talented team or professionals that understand how to increase your online presence, which channels and platforms you should advertise on and how to get your brand in front of the right people.
We take time to understand which type of messaging will work for different audiences, when to put it out, and how to do it in a way that delivers a measurable ROI.
If you’re interested in learning more about how we can help you grow your business, call us today to get started.