What is a QR Code and why you should be using them now!

What is a QR Code and why you should be using them now!

We all know that one of the keys to great Search Engine optimization is making sure you keep your website updated, new and fresh. Whether you do this with a blog, or you change your homepage with listings or new products, it serves to show Google that your site is “alive.” For many small businesses and realtors in particular, this is a real challenge.

So you already have great, fresh content and listings on your site—what’s next? Do you know what is coming that may benefit your business or real estate firm?

Have you heard of QR codes yet? Here is a quick introduction:

What are QR codes?  They look like this::

They come to us from Japan where they are very common. QR is short for Quick response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it into your cell phone. The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including website links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them. 

How does the cell phone read the phone?

The cell phone needs a QR Code reader; there are many free QR reader applications you can download to your phone. It takes literally one (1) minute!

How can you generate a code?

You can easily generate a QR Code using a site like www.Kaywa.com.

How could you use a QR Code?

Add them to business cards, print advertising, flyers, posters, invitations, etc.

· Contact details

· Event details

· Listing details

· Product/Service details

· Twitter, Facebook IDs

· Link to YouTube videos

Want to know more about how QR Codes can help you? WBN Marketing can help you integrate QR Codes into your marketing strategy.  Contact us today for more information.

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