What You Need to Know About Website Design


What You Need to Know About Website Design

As a small business owner, you understand the importance of putting your best foot forward. If you own a storefront, this means keeping your inventory stocked, your displays up-to-date, and your shop clean. Yet in today’s digital world, more and more people are starting their search for a product or service online— which means your website needs to make a lasting impression.

Web design services

High quality website design ensures your website is designed to be viewed on every device. Being able to view your website on a computer is one thing, but if it’s not optimized for mobile, when someone tries to pull up your URL on a smartphone or tablet, it can look like the visual equivalent of trying to force a square peg through a round hole.

Yet web design services span beyond making sure your site has a responsive design—it can include infographics, logo design, optimized speed (which ensures that web pages load quickly), and SEO services.

Benefits of having a well-designed website

As we mentioned earlier, your website is likely the first impression your customers will have of your business. When you invest in web design services, you’ll not only be enhancing your online presence, it can increase your credibility.

Additionally, unlike your storefront, your website is open for business 24-hours a day, 365-days a year. If a client calls your store and it’s closed, you can direct them to check out your website for additional information.  A well-designed website will also ensure that your customers can find the information they’re looking for, such as how long you’ve been in businesses, the types of services you offer, and the types of clients you serve.  The goal is to provide your customers with all of the information they’ll need to make their purchasing decision.

E-commerce opportunities abound

Several years ago one of our employees found a small mom-and-pop coffee shop in rural Northeastern PA. She loved their coffee so much that several months later she searched for the business online, in hopes of ordering coffee beans. Unfortunately, their website was nothing more than a splash page. Once the owners realized they were missing out on a valuable e-commerce opportunity, they revamped their website so customers can order online.

Do you have questions about web design services? Call WBN Marketing today to speak with an expert

Regardless as to whether you need help revamping a website you already own, or you’re looking to design something new, we can help. Call our office today to get started.