13 Feb Why Do I Need a Web Designer?
Why Do I Need a Web Designer?
Imagine you’re traveling through the state and you decide it’s time to grab a bite. You stop in a small town that you’d never heard of before, with the intention of stopping at a local restaurant. When you arrive at the town’s center, you stumble across two small eateries.
The first is painted in loud colors, with furniture that doesn’t match, and it has outdoor speakers that start playing Lord-Only-Knows-What obnoxious song every time a car pulls into the parking lot. The second has a much more appealing design aspect, has clear (but not bold) signage and it feels a lot more inviting.
Which restaurant would you stop at?
A well-designed website can help your business be competitive
Your website is often the first impression that that potential customers will have of your business. If it’s visually busy, hard to navigate, or (gulp), has embedded video that starts to play as soon as someone arrives on your landing page, that first impression is likely going to be less than favorable.
Business owners who pass on professional web design (and instead, choose a free, DIY template) often find their results are not only disastrous for that all-too-important first impression, the results can also be disastrous for their brand.
Designing and maintaining a website is a complex, full-time endeavor that’s best left to an expert. We can all agree that time is valuable. If you need to choose between spending your time trying to teach yourself web design, or spending that time to grow your business, what would you choose?
Cutting corners to save money will often cost more money
If your roof springs a leak, would you call a roofer, or would you try to fix the problem yourself? (Keep in mind, that if you attempt a DIY roof repair, you won’t have a workmanship warranty and your materials warranty will automatically be voided.)
Trying to tackle the job on your own can seem like a good idea out of the gate, but once you take some time to realize that if you don’t fix the problem (or your repair job leads to a bigger, more expensive problem), the cost to undo what you did wrong, will be a lot more than had you hired a professional to begin with.
The bottom line is simple.
Cutting corners on web design can cost you a lot more than you might think. Not only can it cause your bounce rate to skyrocket, it can also lead to fewer conversions.
Hiring an expert will not only ensure your business puts its best proverbial foot forward, it will save you time and allow you to focus on doing what you do best—aka, running your business.
For more information on the benefits of professional website design, call WBN Marketing today to get started.